
When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?

Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
Share
Tags
Share
-
Story
Doughnut Economics For Businesses Who Dare
In March 2024, we piloted our first Doughnut Economics Workshop. Here’s a taster of how we did it &what we learnt.
-
Story
Sweet Doughnuts - Savoury Bagels
An award-like tour trough our region Achterhoek, the Eastern part of The Netherlands
-
Story
Bogotá-Building community-Schools and citizens
Last months in Bogotá we have been doing events with citizens and schools to put the doughnut teachings into practice.
-
Story
A heart-shaped Doughnut Design for Business
Opening the space to create transformational change from the heart, not just the head
-
Story
A regenerative cycling world tour!
Can business save the planet? One man is cycling around the world for three years to find out...
-
Story
NHS North West: #Remasked plastics case study
Recycling facemasks, medicine pots and inhaler mouthpieces into products using decentralised cradle-to-cradle clusters
-
Story
A new approach to IB Business Management
An article explaining how teacher-authors got the Doughnut embedded into Kognity's new IB Business Management textbook
-
Story
Launch of the West Cork Doughnut Economy Network
Recording of the launch of an Irish DE network, incl. presentation by Rob Shorter (DEAL)
-
Member
Tim Frenneaux
Leeds, England, United Kingdom
Hello! I'm currently working as Source for the Piʌot Project - the emergent people-powered movement for regenerative transformation. [Towards a more beautiful future] [ Towards a more beautiful future ] I'm also a regenerative business designer, a bookseller selling nature/travel/adventures books that help folk reconnect with themselves and the rest of the natural world, as well as a collaborator with the Leeds Doughnut Coalition. Before finding my wings in 2020 I was the Head of Policy at the York and North Yorkshire LEP where I developed England's first, and only, carbon-negative Local Industrial Strategy, integrated the UN SDG's into our decision making and project appraisal processes and pioneered the implementation of design thinking in the public sector. In my work now I'm investigating the role that we puny humans and our powerful businesses can play in nurturing a more beautiful future via a post-growth economy.
-
Member
Hannah Senior
York, England, United Kingdom
I'm convinced we can use two levers - entrepreneurship and technology - to make agriculture more profitable, productive and sustainable. Farming is complex, and entrepreneurship is complex. Neither is remotely easy! Nonetheless I'm sure there are many ways growing exciting new businesses, can help to move the needle on less damaging farming practices, improving food security and environmental impact as a result. I'm probably the only person who's ever been both a Stanford MBA and a Nuffield Farming Scholar, which gives me a unique combination of perspectives, all accompanied by endless curiosity.
-
Member
Elisabet Roselló
Barcelona, Catalunya, España
Founder of Postfuturear, an agency based on advanced strategic foresight aiming to help SMEs and public local sector to think, embrace and plan toward better futures than the official
-
Member
Rodrigo Ferro
Arlington, Virginia, United States of America
Here to learn and to change the world! I admire Kate since the very first time I listened to her. My world is marketing and ideas, preferably good ideas. Please feel free to contact me. Best, Rodrigo
-
Member
Kimmo Hokkanen
Tampere, Länsi-Suomi, Finland
A Culture gardener working on improving the (economic) cultural soil and planting seeds for flourishing ecosocial regeneration. Creating tools, space and ways of communication for taking care of this garden. Helping grow regeneratively two cooperatives, Ehta Raha & Jälleenrakentajat.
-
Member
Tammi Sinha
Southampton, England, United Kingdom
Developing communities of practice and inquiry to link businesses and organisations interested in tackling the climate emergency through sustainable work practices. We envisage a hub bringing together like minded people and organisations, to act as a living lab, build and share good practice through projects and flourishing communities. Using our individual and collective agency to embed sustainable business models, circular design and supply chains and responsible management practices in an actionable, kind and ethical manner. Our projects link students, scholars and practitioners to build, test and embed MVPs (minimum viable products) that enable SMEs (Small to Medium Sized enterprises) to cut waste, design, build and deliver circular products and services. The ultimate aim of the hub, is to test approaches that can be replicated across the UK and Globally to help us to meet our UN Sustainable Development Goal commitments.
-
Member
Luis Osorio
Rionegro, Antioquia, Colombia
I describe myself as a continuous learner who has a passion for designing strategies to solve complex problems businesswise. However, I cannot stick only to the business side of things as our present has demonstrated that life and business are not as apart as I thought a few years ago. They are completely linked, and one relies on the other on a process that is constantly trying to find a clever (not always wise) way to help us, humans, perdure. For me, DEAL is HOPE, and it's giving us, humans, a new chance to make things right (and wise).
-
Member
Marikie Botha
Cape Town, Western Cape, South Africa