Aitor Marcos Diaz

Aitor is a behavioral-ecological economist investigating demand-side solutions for climate change mitigation. His research interests lie in how citizens, both as economic agents and political subjects, interact with climate solutions. Aitor obtained his PhD in 2023 from the University of the Basque Country, where he focused on the limitations of information and economic incentives for promoting sustainable consumption.

As a postdoctoral researcher at the USC Wrigley Institute for Environment & Sustainability, he is developing a research agenda at the intersection of decision science, consumer research, and ecological economics. Specifically, he plans to use experimental economics and quantitative social science methods to examine how demand-side solutions for climate change mitigation influence the norms, beliefs, preferences, and structural factors that shape resource and energy demand. By focusing on the demand side of the equation, his research revolves around the following solutions: Reducing, shifting, or making consumption patterns more efficient; divesting from fossil fuels and investing to accelerate the energy transition; adopting low-carbon lifestyles; and building political support for pathways to a net-zero economy.