Doughnut Economics Action Lab (DEAL) is part of the emerging global movement of new economic thinking and doing. Our aim is to help create 21st century economies that are regenerative and distributive by design, so that they can meet the needs of all people within the means of the living planet. We call this Doughnut Economics.
We work with changemakers worldwide – in communities, education, cities and places, business and government and more – who are turning the ideas of Doughnut Economics into transformative action and aiming to bring about systemic change.
Our name is very intentional: we are focused on action and always learning through experiment.
DEAL was founded as a Community Interest Company in July 2019, and we launched our Community Platform online in September 2020.
Here's what DEAL does, working across three levels of transformational change:
Reframing economic narratives
DEAL promotes paradigm change by providing compelling thought leadership on economic transformation, drawing on the core concepts of Doughnut Economics.
Influencing strategic policy
DEAL engages in high-leverage opportunities to influence policy making within governments and the business sector in order to unlock the structural changes required to achieve systemic transformation.
Innovating with the DEAL Community
DEAL works with pioneering changemakers to co-create tools and methodologies that turn the ideas of Doughnut Economics into action, start making new economic possibilities visible, and inspire others to act.
If DEAL's approach to economic transformation appeals to you, do take a look around and considering joining the DEAL Community.
Doughnut Economics Action Lab would not exist without the support, advice and generosity of many people, so we would like to say a big Thank You to everyone who has helped to create and shape what DEAL is today.
Get inspired, connect with others and become part of the movement. No matter how big or small your contribution is, you’re welcome to join!