From an idea on a whiteboard to a community ready to launch.....

These early days of the 21st century are profoundly troubled. We have inherited economic theories and structures that are fuelling the rise of a global one percent, and simultaneously driving us towards climate breakdown and ecological collapse. The impacts of these crises are heightened by sharp inequalities of gender and race, of wealth and power, of global South and global North.

An economic transformation that promotes human flourishing for all on a thriving planet is irrefutably and urgently needed.

Doughnut Economics Action Lab (DEAL) is part of the emerging global movement of new economic thinking and doing that is rising to this challenge. Our aim is to help create 21st century economies that are regenerative and distributive by design, so that they can meet the needs of all people within the means of the living planet. We call this Doughnut Economics

We work with changemakers worldwide – in communities, education, cities, business and government and more – who are turning the ideas of Doughnut Economics into transformative action and aiming to create systemic change. DEAL is very intentionally an Action Lab: we are focused on turning ideas into action, and on learning with and from others through experiments in co-creating a new economy. 

DEAL was founded as a Community Interest Company in July 2019, and we launched our Community Platform online in September 2020.

Meet the DEAL Team, find out about our current projects, see how we’re funded, and take a look at our Strategic Plan for 2020 - 2022.

DEAL's approach to economic transformation

Here's what DEAL does, working across three levels of transformational change:
Reframing economic narratives
DEAL promotes paradigm change by providing compelling thought leadership on economic transformation, drawing on the core concepts of Doughnut Economics.
Influencing strategic policy
DEAL engages in high-leverage opportunities to influence policy making within governments and the business sector in order to unlock the structural changes required to achieve systemic transformation.
Innovating with the DEAL Community
DEAL works with pioneering changemakers to co-create tools and methodologies that turn the ideas of Doughnut Economics into action, start making new economic possibilities visible, and inspire others to act.

And here's how DEAL does it – our strategic way of working:

Go where the energy is
We don't waste time knocking on shut doors: we work with the changemakers who are already in action, and there are plenty of them.

Unleash the power of peer-to-peer inspiration
People are often most inspired by someone like themselves who is already doing that thing they thought was impossible. That's why we highlight and celebrate the innovations led by the DEAL Community: they create big ripples.

Balance openness with integrity
We invite changemakers to innovate with the concepts of Doughnut Economics, and so we also define clear boundaries to protect the integrity of those concepts to ensure that they don't get misused or watered down.

Be agile and adaptive
DEAL's strategy and collaborations respond to circumstance and evolve when new opportunities emerge.

Small team, big impact
We collaborate with far-reaching platforms, networks and allies to spread the ideas far and wide.

Don't be the movement - join the movement
DEAL creates tools that can be integrated into the work of others, so that we connect with and help to build the wider movement for economic transformation. We also collaborate in high-leverage partnerships that help to spread the ideas far and wide.

If DEAL's approach to economic transformation appeals to you, do join the community.

Doughnut Economics Action Lab would not exist without the support, advice and generosity of many people, so we would like to say a big Thank You to everyone who has helped to create and shape what DEAL is today.

Subscribe to the DEAL Newsletter