Welcome to the Team: Pins Brown

We’re excited to introduce Pins Brown and welcome her to the Doughnut Economics Action Lab Team as our Business & Enterprise Lead, taking over from Erinch Sahan!

Pins has joined DEAL to lead our work on business and enterprise. For over 25 years, she has built her career at the leading edge of responsible business as a practitioner, adviser, and facilitator, defining and implementing activity that benefits people, other animals, and the planet we rely on. Pins brings practical experience connecting ambition with design-to-action from organisational governance to supply chains.

Pins' background spans multinational businesses, membership and multi-stakeholder organizations, NGOs, and consultancy. With experience in muddy boots and boardroom suits, she has taken issues from ignored to centre-stage with stakeholders from farm workers and business owners to multi-lateral institutions and responsible investors.

Her leadership roles have included Human Rights Director at Natura &Co and Responsible Procurement Head at The Body Shop driving impact across mainstream and Fair Trade operations and supply chains. She has also worked at the Ethical Trading Initiative and Anti-Slavery International.

Pins is known for her integrity, clarity and courageous leadership, inspiring organisations to drive bolder behavior by fostering environments of trust and challenge.  She chairs the UK-based Food Network for Ethical Trade (FNET), is a Circular Economy Institute member and a Deep Time Walk guide. Her working approach is informed by studies in Regenerative Economics, International Law, and Development & Diplomacy, and rooted in commitment to her family, community, feminism, and listening—and is accompanied by generous portions of poems, care, and cake. Pins speaks English, French, and Italian.

Please help us give Pins a very warm welcome!

What’s next for Doughnut Economics and for Businesses

As DEAL’s work in fostering the use of Doughnut Economics by businesses has developed, a community of practitioners across consulting, business networks, academia and beyond have emerged. Through Pins’ leadership, fostering and supporting this community will remain a key part of DEAL’s work. 

The Doughnut Design for Business tool remains the core way in which businesses can engage with Doughnut Economics, and this is through the perspective of shifting the design of businesses as a way to unlock the needed regenerative and distributive approaches. DEAL’s focus on enterprise design (e.g. ownership, governance and finance of businesses) will remain, as new activities support the broader business community to engage with the concept of Doughnut Economics to drive the transformations that are urgently needed. All tools, stories, guidance and other resources can be found on DEAL’s business and enterprise thematic page.