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Greenpeace started campaign on Doughnut Economics
Greenpeace Switzerland launched a campaign to find municipalities willing to embrace Doughnut Economics and become happy
The search for municipalities
Greenpeace Switzerland is looking for municipalities ready to tackle their challenges with Doughnut Economics. In the campaign, which started in October 2025, people can nominate or vote for their favourite municipality to adopt doughnut economics for a happy future. Once a municipality has reached its nomination target, based on its size, Greenpeace will make a proposal to it. We will support municipalities in moving into the safe and just space of the Doughnut.
We want to lead by example and demonstrate that a happy yet responsible future is possible! That's why our campaign runs under the motto “Caution, happiness effect! Make your favourite municipality the happiest in Switzerland!”
We are targeting places in the German-speaking part of Switzerland with a population of up to 20,000.
The proposed cornerstones of the process
Once a municipality decides to embark on the journey, Greenpeace proposes the following flexible and adaptable process to help them move into the Doughnut: First, they identify the challenges in the different Doughnut dimensions. In a population survey, people share their perspectives and priorities. A scientific analysis gathers the available data. The combined results will be visualised as a doughnut (data/community portrait).
Next, the Doughnut Council examines the identified issues in depth and develops concrete targets and measures. The Doughnut Council consists mainly of resident representatives, as well as some political and administrative representatives. The results are anchored politically through the formal political process of the local government.
High participation in all phases of the process
As participation lies at the core of our project, we have developed two innovative approaches to Doughnut Economics and local government. First, by enabling people to nominate their favourite municipality, we involve them in the process from the outset, ensuring that participation is not just a formal add-on. Interested residents will have the opportunity to form a local group and support the process from the outset. This strengthens the relationship between the municipality and its residents, creating a thriving dynamic.
Secondly, the Doughnut Council of Residents builds on experience with citizens' assemblies, for example on climate change. Residents discuss targets and measures with experts, politicians, and representatives from the respective municipality's administration. In this collaborative setting, a variety of perspectives are considered, enabling new ideas to emerge. With politicians and administrative staff involved in the discussions, the practicability of ideas is constantly evaluated, making it easier to transfer them into daily politics.
Greenpeace Switzerland is excited to experiment with this new approach to Doughnut Economics, and to share our experiences and learn from the DEAL community as we embark on this journey.
Encourage your Swiss friends to nominate their favourite Swiss municipality here (website in German).
Posted by Greenpeace Switzerland
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Member
Steven Allen
Cardiff, Wales, United Kingdom
I am Head of Economics at Howell's School, Cardiff, part of the GDST family of schools. I have been in role for 12 years and recently took up an additional role as Y7-11 Careers Coordinator. I am passionate about ensuring that Economics education is relevant, exciting and impactful, meaning it is time to get involved in the process of making A-Level Economics fit for purpose and consistent, regardless of country and exam board!
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Member
Alfredo Arturo Corredor Becerra
Ibagué, Tolima, Colombia
PhD in Sustainability from UEMA and Master's in International Sustainability from UEMA. ISO 14.001/2015 EN 2018 SGS certification and Internal Environmental Auditor (2018/2022). Manager of the "Sustainable Musical Ibagué" initiative and Director (2020/2025). Concepts and management of: Sustainable Cultural Products Methodology, IMUS Application, Sustainable Culture Program, and Sustainability Trainer at Jorge Tadeo Lozano University (Bogotá), UNIBAGUÉ, and Ibagué Conservatory of Music. Winners of the Colombian Ministry of Culture - Share What We Are Call (2020). Manager of the implementation of the Sustainable Cultural Productions methodology for FUNESCENA (2022), CANDELARIA FILMS (2021), Reserva Natural Entre Aguas (2021), and WWF with Earth Hour (2021-2022). World Champion in 2012, recognized by WWF Colombia for his participation in various Earth Hour events in Bogotá in 2011, 2012, 2013, 2014, 2018, and 2019, and in Ibagué from 2020 to 2022. Manager of the strategic alliance between Earth Hour Global and CISV International in 2013. Founder of the Páramo Savers Collective (2017), which later became the Páramo Savers Corporation. Coordinator of forest restoration projects in Taganga-Magdalena (COL) and in Páramos for Digitalist (Finland), FEBOR Cooperativa (COL), etc. Manager of the "More Scouts, More Páramos" project in partnership between Scouts of Colombia and Corporación Páramo Savers. Manager of the "I Am Páramo, I Am Life" exhibition, which has been presented in various schools in Bogotá and MALOKA. National Coordinator of the MOSAIC program at CISV Colombia. Staff for the IPP (International People Project) program at CISV Colombia on "Community Justice in Arauca" with the School of Community Justice at the National University of Colombia. University professor in economic areas at UNIBAGUÉ, Colombia. Boy Scout The Páramo Savers Corporation is a non-profit organization whose main objective is to work for the promotion of Sustainability as a universal civilizing cultural paradigm that aims for the integral and multidimensional well-being of humanity, based on respect for life, management strategy of the natural heritage and human heritage to promote the common benefit. Integral well-being includes, among other aspects: cultural, social, environmental, economic, geographical, technological and the relationships between them.
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