
Interview Opportunity: Research for Educational Food Ecolabel (All April)
Calling on DEAL's sustainable food system & ecolabel experts to share their insights within April

External Link: https://calendar.app.google/zhUUmNBA9MBbEU74A
With economic growth being the topic priority in policy making for ‘development’ for the past decades, agricultural practices have expanded and intensified aimed at maximizing yield and economic gain, causing far-reaching ecological, social and economic problems.
Food labels, in general, are seen as one potential way to promote a sustainable and healthy food system. They can cover various aspects of human, animal and planetary health. As part of the Green Deal’s Farm-to-Fork Strategy, the European Commission pledged to propose a holistic ecolabelling framework for food and is funding highly relevant research in this area. While this is an essential step to fight proliferation and greenwashing, food ecolabels alone won’t transform our food system and must be integrated with complementary strategies such as consumer education.
I dedicated my final semester of Global Project and Change Management to supporting MasterPeace’s FoodPrint Project in developing an educational food ecolabel inspired by Doughnut Economics. This label is not intended for the commercial market but rather as a tool for engaging European youth in learning about food sustainability through a systems-thinking lense. It highlights what makes a food product (un)sustainable from ecological, human wellbeing and animal welfare perspectives.
To inform this project, my bachelor thesis focuses on identifying which sustainability criteria a food label should ideally cover to promote a food system that operates within planetary boundaries and upholds a just social foundation.
If you have expertise in food ecolabelling or food system sustainability and would be willing to share your insights, I’d be truly grateful for the opportunity to interview you. The conversation would take between 30 and 60 minutes and can be scheduled flexibly throughout April.
You can reach me at: alina@masterpeace.org
Or use the link attached to book an interview time slot directly.