DEAL is making many concepts, tools and resources freely available for changemakers to use. In return, we ask that you abide by the specific licenses described below, and follow the Doughnut Do's and Don'ts when you use the Doughnut diagram.


Doughnut Do's and Don'ts



  • Do share back your innovations with The DEAL community so that they can, in turn, inspire like-minded changemakers.

  • Do have fun creating your own Doughnut designs but highlight the Doughnut's boundaries, rather than portraying it merely as a sugary snack.

  • Don’t lose the essence of the Doughnut diagram: it must have a social foundation and an ecological ceiling to be considered a Doughnut adaptation.

  • Don’t use the Doughnut to greenwash, or to promote businesses that are not actively transforming themselves.

  • Don’t use the Doughnut to promote ‘a new kind of capitalism’: look deeper and find fresh language for new economic possibilities.


Tool Licensing


All tools uploaded to The DEAL Community Platform - by the DEAL Team and the wider community - are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. This means they can be used for any purpose, so long as you provide attribution and share any changes you make, under the same license.

This license applies to the tool’s name, description, main body, embedded images, and downloads such as documents and presentations. It does not apply to external content such as websites or embedded videos, unless these are explicitly specified.


Story Licensing


By default, stories uploaded to The DEAL Community Platform remain under the ownership of the original author(s). Being more personal in nature than tools, this helps to ensure that everyone feels comfortable sharing their stories publicly.

However, when uploading your story you may optionally choose to release it under the Creative Commons Attribution-ShareAlike 4.0 International License so that it can be used more widely, just like a tool.

If this license is specified, it applies to the story’s name, description, main body, and any embedded images, unless otherwise noted. It does not apply to external content such as websites or embedded videos, unless these are explicitly specified.

If a story has not been released under this Creative Commons license, you should seek permission from the author(s) before using it outside The DEAL Community Platform.

Once a Creative Commons license has been applied it cannot be revoked. You can always tell which content has been released under a Creative Commons BY SA 4.0 license by the inclusion of the following logo:

CC-BY-SA Logo

Doughnut Diagram Licensing


The diagram which is the visual representation of the Doughnut is also available under the Creative Commons Attribution-ShareAlike 4.0 International License. Here is a pdf of the Doughnut ready to print.

We welcome and encourage new interpretations of the Doughnut that follow the Doughnut Dos and Donts listed above.


Trademarks and Copyright


The name ‘Doughnut Economics’ is trademarked in order to prevent its misuse. We also maintain the rights to the names ‘Doughnut Economics Action Lab’ and ‘DEAL’, as well as our logo and branding.

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