Peter Fisk

Peter is a business author and entrepreneur, strategic advisor and keynote speaker, working with business leaders to reimagine their markets and strategies for a better future.

He leads GeniusWorks, an innovative business accelerator based in London, is professor of leadership, strategy and innovation at IE Business School in Madrid, founder and host of the European Business Forum, and publishes the monthly ”Fast Leader” magazine.

His recent projects include Adidas’ growth into new markets, Cartier’s redefined luxury, Coca Cola’s brand strategy, Microsoft’s strategic innovation, P&G’s direct to consumer strategy and Unilever’s sustainability program.

He has written 9 books, including "People Planet Profit" on sustainable innovation, and the new “Business Recoded”, reviewed by FT with “Wow! The book you have to read now”.