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Doughnut Economics About DEAL DEAL Team Careers FAQ Principles & Guidelines Wider Movement Contact UsI'm an engineer, psychologist, cognitive scientist, designer. And an author (best known for doors you can't work properly (Norman doors) and my book "Design of Everyday Things." Now I am writing a book about the mess the world is in, and what we must do to get out of it. We have to switch from economic models that try to use a single measure, and worse, in monetary terms. My favorite alternative is the Doughnut model.
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