Don Norman

I'm an engineer, psychologist, cognitive scientist, designer. And an author (best known for doors you can't work properly (Norman doors) and my book "Design of Everyday Things." Now I am writing a book about the mess the world is in, and what we must do to get out of it. We have to switch from economic models that try to use a single measure, and worse, in monetary terms. My favorite alternative is the Doughnut model.