Filip Bullens

I am a brand strategist and creative director, and the founder of Cojak in Ghent, Belgium. For 30 years I have helped organisations in transition find what makes their brand matter, and turned that strategy straight into creative concepts and communication.

I work for organisations that want to be good for people and good for business, from social enterprises to international players. For me, a meaningful brand helps an organisation thrive within the Doughnut.

I also co-founded Triple Challenge, where inclusive sport brings people together.

Jack Cojak is the only job title I ever wanted.