Sarah Whale

I'm the founder of Profit Impact and was once caught in the 90-day shareholder trap. I delivered the numbers that shareholders wanted to see, but that was completely and obviously unachievable.
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Having spent over a decade in operational finance, I qualified in sustainable finance at Cambridge Institute, and am now a proud B Leader; a training program, designed by B Lab UK, to empower people who want to lead organisations through the B Corp certification.

I lead on sustainability matters for ACCA in The Practice Room – global peer-to-peer community discussions dedicated to supporting small and medium-sized practices.