Paul Randle

CEO of Pickle Consulting and Co-founder of the Sustainable Marketing Compass (SMC).
Despite launching ISO14001 in my early career, I spent 30 years working globally for brands like Microsoft, Philips, AkzoNobel, VISA, BSI, AVIVA and Honda. Then one day, one question from my daughter changed everything. "Daddy, is your job good for the environment?"

I work with Alexis Eyree of Green Eyre and the other Co-Founder of the SMC, we are two career marketers with over 50 years’ worth of experience and expertise between us. We met at the Cambridge University Institute for Sustainability Leadership. Troubled by marketing’s complicity in the sustainability challenges the world faces, we undertook our studies, feeling like we had devil horns growing out of our heads. Our purpose is to re-orientate and reinvigorate the behaviour changing capabilities of Marketing. Transforming it from an engine of over-consumption and waste generation to a powerful catalyst for positive change, in the pursuit of a sustainable world for all.