Carlo Santarelli

After graduating in Engineering, I started working in a green economy fund (mainly managing deals involving GreenEnergy) and then landed in the world of strategy consultancy. During this last period, I developed the first start-up in the alcohol spirits world (Gingarby based in Milan), which convinced me to invest my time more in an entrepreneurial/adventurer career than a managerial/white-collar one. This gave me the push to open a second startup company in the plant-based industry located in Los Angeles. In all this, I am a great lover of art and nature, thanks to the education received from my mother and artist Beatrice Ercoli.

I became passionate about plant-based for environmental reasons considering that seven years ago, while I was surfing in Indonesia, I found a wave of plastic, and I said to myself, "OMG, we are destroying our world, and all this mainly for consumerist and superficial purposes, I CANT' BE PART OF THIS." Plant-based is one of the solutions to the climate crisis (together with the increase in the use of public transport, energy savings in conjunction with the generation of energy from renewable sources, decreased rate of deforestation, and improvement of green buildings) and given that I love food, I love dairy-free GELATO (I don't digest ice cream with dairy products) and I love NATURE… I said to myself, "let's open Alokino Gelato & Co. 100% plant-based, NON-GMO, and Handcrafted."

My everyday motivation is to be part of an entrepreneurial movement that is aware, humble, and in support of humanity and the environment. We have two homes, our bodies, and our land. We need to take care of them.