Samuel Seba

Born and bred in Addis Ababa Ethiopia, Samuel is an agribusiness professional, a public sector consultant and an agri-food systems researcher.  As an agribusiness professional, was engaged in multiple research and business projects at levels of the agri-food sector in Ethiopia.  The most impactful among these include AgricaJice Tibila, a passionfruit juice export company. He was responsible for leading projects developing the nucleus as well as the outgrower farms supplying the fruit. As a consultant, he contributed to multiple impactful social and public sector projects across Africa. Working in numerous production and distribution companies in Christchurch, he acquainted himself with New Zealand's food and beverage sector. He is currently completing his PhD in agribusiness, focused on improving the performances of Agricultural value chains using the system dynamics methodology. His demonstrated ability to thrive on multiple pioneering challenges avails his analytical, modelling, consulting and managerial skills to challenges ahead. Regarded as a value-driven professional, he is a leader with deep, dynamic, and systems thinking. He is in line with DEAL's advocacy for reforming economics and orienting it towards systems thinking. I envision learning from and collaborating with the LEAD community.     

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