
John Hirst
As a senior member of Oxford University, I contributed to establishing the Centre for Environmental Change and, following a meeting with Anita Roddick, proposed the MSc in Environmental Change & Management which is still running today. At Wolfson College I worked with social psychologist Michael Argyll who proved that "greed does not lead to joy" and introduced me to Fox's research on power & trust relations. Inspired by Fox and Roddick's "Body and Soul", I initiated Durham University's Centre for Applied Ethics and Relational Studies aimed at drawing together "Business as Unusual" concepts , e.g. "Complex Responsive Process Theory of Relating", the "Triple Bottom Line" and "After Virtue" - all in tune with Doughnut Economics. I initiated Business Ethics teaching, on which Durham Business School's current ERS strategy was founded, contributed to developing HEFCE's Sustainable Development Strategy, and now teach Corporate Responsibility to undergraduates at Durham Business School.
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