I graduated from IADE (Visual Arts, Design, and Marketing Institute) with a degree in marketing and advertising, a post-graduate degree participation at ESHTE (Estoril Hotel and Tourism School) with a specialization in the implementation and development of tourism projects. With almost 20 years of experience in the tourism, hospitality, and leisure sectors, I have cultivated extensive expertise in market research, concept development, and marketing strategies tailored to projects at various developmental stages.
One of my accomplishments includes the identification and formulation of business plans for the 10 strategic tourism products outlined in the Portuguese Strategic Tourism Plan (PENT). I had the privilege of collaborating with the esteemed ILM/THR team, under the leadership of Eulogio Bordas and Andrew Coutts. Additionally, I have contributed to family-oriented ventures like Casa Dalevada, as well as prominent developments such as Palácio Belmonte and Bairro Belmonte by DaST, Herdade da Comporta, Vale do Lobo, the Touristic Development Plan of Vila Real de Santo António, Lisbon Story Center, Santar Vila Jardim, World of Wine, Côa Park and Portugal dos Pequenitos, among others.
My professional drive lies in embracing responsible cultural tourism placemaking projects, where I can leverage my expertise, knowledge, and passion for sustainable tourism development to contribute to their success and differentiation. In today's world, where concerns about sustainability and the future of our planet are paramount, I am deeply committed to integrating eco-friendly practices and promoting responsible tourism initiatives in my endeavours. By prioritizing environmental conservation, community engagement, and ethical business practices, I strive to ensure that our actions today positively impact both present and future generations. My approach is not only focused on achieving business objectives but also on creating meaningful and lasting benefits for the environment and society.
