As CEO of award-winning charity City to Sea, I’m driven to transform our take, make waste system into a circular economy where resources are valued and cherished. From period pants to refillable laundry liquid or returnable cups, City to Sea’s work is designed to change the way we shop for good, helping businesses, organisations, individuals and communities to transition away from linear systems. Professionally I have broad experience across environmental, culture, FMCG and retail.
My career started out in live music delivering sponsored activations at live music events and festivals. This led to marketing campaigns for big FMCG brands like Budweiser, Britvic Soft Drinks and Jameson. I even successfully launched a new bottled water brand for one of my clients, so I understand brand marketing and new product development alongside the environmental impacts of the market. The rest of my career has been split between culture and environmental sectors, both public and private sector. From leading client services for theatre and music companies to growing the organic market at Soil Association.
I’m a qualified marketeer and recently graduated from the University of Bristol with distinction for an MSc in Strategy, Change and Leadership. Talk to me about progressive ways of working, environmental and social justice and better ways to do business.
