Hello Change Makers!
I’m a NYC and DC based strategic CPG marketing leader and brand storyteller who operates at the intersection of marketing, social impact, design thinking, and entrepreneurship, guiding purpose-driven companies—from startups to Fortune 500s—on how to connect deeply with conscious consumers. I hold an MBA in Sustainability and have volunteered with We ACT for Environmental Justice, Marketplace of the Future, and am a member/mentor with Clean Creatives.
Through my boutique consultancy, Copy Color and Cause, I help ethical, sustainable, and culturally resonant brands, creatives and non-profit leaders solve problems such as:
- Brand Misalignment & Identity Gaps
I help brands articulate their values, voice, and visual identity in ways that are both emotionally resonant and market-ready. - Ineffective or Outdated Marketing Strategies
I modernize campaigns through AI-powered tools, inclusive messaging, and multi-channel content that drive both influence and revenue.
- Lack of Social/Environmental Accountability
I guide companies on how to authentically integrate sustainability, DEI, and circular economy principles into their business models and brand story.
- Audience Disconnect
I connect brands with underserved and overlooked audiences, helping them expand reach, loyalty, and long-term equity through precise and inclusive messaging.
- Creative & Cultural Blind Spots
Whether it's CPG, beauty, tech, or social enterprises, I ensure cultural sensitivity, representation, and authenticity are not afterthoughts—but embedded in the creative process.
