Hey, I'm a German-English bilingual conversion copywriter for sustainable businesses.
In 2017, I simply could no longer ignore the fact that people and planet will soon go to **** if we don’t get our act together.
If we want to make sustainability the norm, we need more sustainable communication.
If we want people to take more responsibility, we need more responsible communication.
If we want to break down the barriers that keep us from working together, we need communication that connects us.
That’s why I started From Scratch — my copy agency.
Because to stop climate change, save species from dying and make society more humane, we need a radical rethink.
We need a culture change.
Which means, we need to harness the best that the humanities have to offer — from design thinking and UX practices to ecolinguistics, from psychology to socio-political studies.