Gemma John

As an applied anthropologist, I study cultural shifts and illuminate the changing ways in which people live and work in cities. As DIrector of Human City, I conduct mixed methods research to help property investors, development and asset management teams, and other stakeholders to report and measure social value at a time of economic, technological and social transformation. By understanding local needs and strengthening local partnerships, I enables clients to attract diverse audiences, capture new markets, and achieve long-term operational returns.