Bibiana Cala

I have been working in tourism for more than 20 years and I believe that when planned and managed taking in account the principles of sustainable and regenerative development, it can be a powerful agent for positive change. I recently founded Good To Great Tourism, a company that has been created to work in collaboration with the host communities, the local businesses, tourist destinations and governments. Its mission is to promote the development of sustainable and regenerative tourism with the purpose of improving the quality of life of local communities and the environment through education and the promotion of participatory development.