Leonardo Conte graduated in Economics at UCSC (Italy) and USI (Switzerland). He is now PhD student in Marketing and Consumer Behaviour at the University of Lugano and lecturer of International Business Economics at Franklin University Switzerland. He lived abroad in Australia, the UK and the US, where he was Junior Research Fellow of the Harvard Policy and Institutional Research Project. Since 2017, he founded the local association Rethinking Economics Lugano and the national network Rethinking Economics Switzerland. Last but not least, he is pursuing interdisciplinary research on the performativity of Behavioural Economics and the impact of Nudging practices on consumers.