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Austin, Texas, USA

“It is going to take innovators to design new business models and apply new technology to move beyond our constant consumption of limited resources.” — my Tedx 2018 I design programs, communities, and business strategies that serve the innovation economy. My work incorporates dynamic capabilities and design-thinking to define, build and establish projects, processes and business models that redefine growth, resilience and success for a new economic era. I am currently (re)launching Ellevara to help organizations and entrepreneurs design business models for a better world.  

Leicester, UK

We are at an important time in history. Now more than ever, as we approach a tipping point of a climate catastrophe, the decisions we make - as individuals and as businesses - have an impact on our planet and those who inhabit it.  I relentlessly pursue a belief and vision that this can and will be reversed. To get to Net Zero we need creativity. Brands must be hyper-connected and deliver stories that are more thoughtful and constructive. Conversations about climate change and environmental wellbeing are often unnecessarily polarised and clouded by conflicting information and confusing stories. By understanding and empathising with our audiences, we can create campaigns and content that have a better chance of motivating positive behaviour change.  My role as a creative strategist is to consistently communicate the purpose of an organisation to its stakeholders with a dance between strategy, brand, design and marketing. From ideation to delivery to tracking and analysis, I remodel brands to leverage skills and resources for the protection of our planet and its people.   

Porto, Portugal

With a background education in classical literature, neurolinguistics and cinema, for more than a decade I have been connecting the dots between creativity, data analysis, and business growth strategy. Having led the brand strategy for some of the biggest brands in the European market, always ready to question the status quo, I have made it my purpose to steer away from the toxic cultures and high-stress environments that marketing, branding, and advertising agencies still encourage upon creatives, clients and businesses. I believe in “delaying intuition” - questioning everything and trying to eliminate bias. This means i am at my happiest when leading a team hungry for innovative ways to embed ethics, respect, and kindness to the most outrageous, forward-moving, and intentional creative ideas.       

London, Greater London, England, United Kingdom

Bow - East London