
Business Session: Insights on using Doughnut Economics with businesses
An introduction, with insights from practitioners on using Doughnut Economics to unlock transformations in businesses.

External registration / video call link
About the session
This event is for anyone interested in using Doughnut Economics with businesses.
DEAL will provide an overview of the key concepts and tools for aspiring practitioners. Existing practitioners from around the world - consultants, advisors and other change-makers - will also provide key insights on what they have learnt in using DEAL's tools to transform businesses.
It will be a 90 minute webinar on zoom. It will take place on 14 October at 10.30am UDT (US Eastern) / 11.30 BRT (Brazil) / 3.30pm BST (UK) / 4.30pm CEST (Europe) / 8pm IST (India).
A focus on transforming the deep design of businesses
The webinar will focus on the deep design (or enterprise design) of businesses. This is because Doughnut Economics calls on businesses to demonstrate how they are going to transform so that they will belong in a future that is regenerative and distributive. The answer is a journey into the deep design of business itself – explored through the Purpose, Networks, Governance, Ownership, and Finance of any business. Regenerative and distributive strategies, practices and ideas can be unlocked through such changes in business design, thereby helping to bring humanity into the Doughnut.
Using the Doughnut Design for Business tool
The Doughnut Design for Business tool sets out how businesses can engage with Doughnut Economics, and has a focus on enterprise design. This webinar will provide an overview of this tool, as well as insights from practitioners who are using it around the world to transform the deep design of businesses.
This session will include BSL and Portuguese interpreting.
How to register
Please register for this event via this zoom link:
https://us02web.zoom.us/webinar/register/WN_s2lP8J08T9yrsedvOO87KA
If you would like to know more about the session, or if you have any access requirements, please email us at donutdays@doughnuteconomics.org
For your information: this GDD 2025 DEAL session (via Zoom) will be recorded and shared on the Doughnut Economics Action Lab Youtube channel. By attending the session you agree to the session being recorded. If you do not want to appear in the recording, please turn your video / camera off.
If you’re unable to attend the session, check back to our website after Global Donut Days 2025, where we’ll share the recordings. Please note, as our events aim to connect the people in the DEAL community, we ask that you do not send an AI notetaker in your place.
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Erinch Sahan
Oxford, England, United Kingdom
Erinch is the business and enterprise lead at Doughnut Economics Action Lab. His work focuses on transforming the deep design of businesses to enable them to pursue regenerative and distributive strategies. Working with 22 partner organisations and over 300 businesses, he has lead DEAL’s work to create the Doughnut Design for Business tool, which enables businesses to engage with the concepts of Doughnut Economics. Erinch has been in leadership roles across business, NGOs and government. He was the chief executive of the World Fair Trade Organization, the global network and verifier of social enterprises who fully practise Fair Trade. He has also spent 7 years at Oxfam working in campaigns and programmes, including in creating and leading the Behind the Brands scorecard. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme in Indonesia. Erinch is a board member of the Social Enterprise World Forum and the Finance Innovation Lab. He is also a fellow at the Post Growth Institute and a senior associate at Cambridge Institute for Sustainability Leadership where he teaches sustainable value chains to post-graduate students. He holds degrees in finance and law, a masters in international law and an honorary doctorate from Oxford Brookes University.
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Member
Lina Hayek
London, UK
Design Consultant
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Member
Narjess Hachena
London
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Member
Anni Thesen
Nanaimo, British Columbia, Canada
Hi, I'm Anni. I am from Germany and now live on Vancouver Island, Canada. I studied Social Innovation at Breda University of Applied Sciences and currently work as the Living Systems Coordinator at the Nanaimo Prosperity Corporation. I joined the Doughnut Economics Action Lab to both learn from others and to share my personal journey as we launch the Living Systems Program in Nanaimo — the first and only city in North America to adopt Doughnut Economics. Our goal is to bing the principles from City Hall into the streets.
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Janthe Albers
Amsterdam, North Holland, Netherlands
I am part of the Amsterdam Donut Coalition and super happy to be putting doughnut economics into practice. Feel free to reach out to me on janthe@amsterdamdonutcoalitie.nl