Jane Shaw

I'm an ethical marketer and communicator who cares about the 'how' of transitioning to a new economy. I help businesses do marketing in ethical, non-sleazy ways that help them move their businesses beyond growth-based marketing and operations. I recently went back to school after 20+ years and I'm currently completing my thesis on how the language and terminology of 'degrowth' affects the likelihood of transitioning to a new economic and social way of living. Communicating our environmental predicament - both getting better at it, and tackling disinformation - is what keeps me up night. I'm a Scot, currently living a beyond-growth lifestyle in British Columbia, Canada, as part of a community that has all the hallmarks of a post-growth society.  # communication hashtag_lookup:#communication  # post-growth hashtag_lookup:#post-growth  # well-being hashtag_lookup:#well-being  # businesstransformation hashtag_lookup:#businesstransformation