Devon Doughnut recognised with international award

The Place Marketing Forum award recognises 'remarkable initiatives' from around the world.

The Devon Doughnut Collective, a group of over 90 change-makers putting the ideas of Doughnut Economics into practice in Devon in the UK, have has been recognised by the Place Marketing Forum for their work on in co-designing the Devon Doughnut. More than 100 projects were considered from places all around the world. The Devon Doughnut, winner in the Economic Development category, is one of just five projects selected to be honoured on September 16th & 17th, 2021, at Parc Chanot, Marseille, in France.

Jane Brady, Director, Bioregional Learning Centre, convener of the Devon Doughnut Collective:

"We are thrilled to receive this award, it's a real boost to the Collective's work. Here in Devon, in the south west of the UK, there's a lot of community activity that has ‘a healthier, more just, more resilient future’ at its centre. However the issue is that much of this work is siloed. County and district councils are focused on COVID-19 recovery; boosting the economy through job creation, improving roads, installing faster broadband, investing in high tech and AI. Although councils across Devon have made pledges to become carbon neutral by 2030, response to climate change is largely promoted as an issue of personal responsibility. Commitment to the systemic pathways that would get us there more consciously is lacking. To remedy this lack, the process we're developing is a way for Devon’s citizens to better understand the relationships between domains and to co-design pathways to action."

Christine Cuenca, Chair, Attractiveness and New Territorial Marketing (placemaking), hosted by Aix-Marseille University:

“What appealed to the jury about your project is the way in which a citizen's collective can convince elected officials and regional actors to 'think out of the box' and to get involved in a new urban+rural regional project... and the originality of your approach. The Devon Doughnut perfectly embodies a new way of understanding Economic Development.”

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You can read more about the Collective's work in their story Introducing the Devon Doughnut.




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