What is necessary to avoid packaging to be buried or wrongly discarded for the environment? We define a territory to answer this question, located in Telêmaco Borba - PR/Brazil to study and prototype solutions. We intend to test circularity hypotheses with brand-owners, municipality, universities and other NGOs. This involves recycling cooperatives, autonomous collectors, circular innovation startups, public schools, local businesses, material manufacturers and residents. Using the phases of Design Thinking as a guide for the methodology, we intuit to learn by generating data in the prototyping of solutions, with a single objective: what is necessary to implement locally so that a city becomes zero and 100% circular?
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