
The 8th way to think like a 21st century economist
A competition that revealed the power of the hive mind

The 8th way to think like a 21st century economist
Back in January 2019, Rethinking Economics and Doughnut Economics launched a competition asking:

We were amazed and delighted to receive over 250 entries across three categories – schools, universities, and everyone else – covering a very wide range of themes. And we were sent a brilliant array of ideas, perspectives, formats and presentations – from text, drawings, audio, and video, to animations, cartoons, prezis, and more.
Thank you to everyone who submitted your idea, and in so doing, contributed to the ecosystem of rethinking that is so very needed. The volume and diversity of responses have revealed to us the power of the hive mind! And to visualise this, Hugo Araujo and our friends at 7vortex.com devised this amazing visualisation, which shows all entries (that we were given permission to publish) and the themes that connect them.
Every green bubble is someone’s idea and the blue bubbles are the big themes that connect them all together: the bigger the bubble, the more ideas are linked to it.
- Click on a green bubble and you’ll see the idea’s author(s) and summary, plus a link to the complete submission, be it text, video, audio, slideshow.
- Click on a blue bubble and you’ll see all of the submissions that are linked to that theme.
The result is a wonderful hive-mind insight into what many people clearly think economics needs to rethink for the 21st century. And it just leaves the question, what's your 8th way to think like a 21st century economist...?
This is just the image from the interactive model you can explore here.

Meet the judges!
Huge thanks to our fantastic team of judges for their timely insights and valuable feedback on their favourite submissions.

Winners from each category
Winner - Schools category
‘From Division of Labour to Cohesive Partnership’ by Presence Tse
Our judges said:
Congratulations, Presence for this powerful, personal and punchy way of conveying such important ideas in a way that everyone can understand. Yes we must recognise humanity’s limits alongside planetary limits – you make your case convincingly and memorably – Kate Raworth
A powerful call for an economics that puts people at its centre. You said in your video that ‘you’re not an economist’ – well I think this entry disproves that theory! – Ross Cathcart
Winner - University category
‘Legal Right for Nature’ by James Legg-Bagg
Our judges said:
Excellent explanation on how economies are ’embedded’ in legal structures. We must reinvent what the legal rights are of nature and eco-systems – Mariana Mazzucato
We will need to reserve large swathes of the planet for the wild world in future, and this is a step in that direction – Steve Keen
A critical transformation is seeing moral rights for nature, legal rights would be an important first step – Eric Beinhocker
Winner - Everyone else category
‘From Business Case to Systems Case: Make Better Decisions’ by – Camila Pestana, Abha Lakhotia, Kate Watson, Ann Main, Johanna Hofmann, Marlies Wisse, Nicol Mayr, and Tom Rippin.
Our judges said:
Very well-presented and sensible (and much needed) focus on systems thinking – Steve Keen
Changing our decision making processes to take a systems perspective is important – Eric Beinhocker
Good idea and execution – the challenge is introducing the systemic incentives to adopt this approach! – Indy Johar
Really essential look at the systemic issue behind a lot of the social and ecological problems we see today. Thank you! – Ross Cathcart
Runners up from each category
Runners up - Schools category
‘Valuing Sustainability in the Price Mechanism’ by Karanvir Singh Kumar
Our judges said:
The different parts of the argument fitted together well. I liked: the focus on the household as a way of thinking about consumers; the need for innovation to make sustainable living easy; and ‘mindfulness in demand and sustainability in supply’. Congratulations! – Naila Kabeer
Good substance with a clear presentation! – Nancy Folbre
‘Moderate the Fixation on Profits: from profit-obsessed to principle-driven’ by Yun Soo Park and Rhea Kale
Our judges said:
A clever animation with a challenge to Adam Smith and the optimality of invisible hand solutions. Along with the focus on managers, you may want to focus more on the role of shareholders too – Naila Kabeer
Well done – I like both the argument and the presentation – Nancy Folbre
‘Cultural Awareness and Sensitivity‘ by Micol Zubrickante
Our judges said:
Good emphasis on changing culture and mind sets by reversing the geography of power and interdisciplinary education – Naila Kabeer
Kudos for placing economics in the warm light of reality – you are absolutely right that context matters and shapes the possibilities that we consider real, and the realities that we consider possible. An imaginative illustration too! – Kate Raworth
Read the entry here

Runners up - University category
Imaginaries: the 8th Way of Thinking like a 21st Century Economist, by Sam Earle
Our judges said:
This is powerfully argued and a very distinctive and invaluable 8th way to think to add to the set – Kate Raworth
Intellectually rigorous and with an impressive vision. Congratulations! – Ross Cathcart
Read the entry here
Rise of The Machines: Work Must Not Determine One’s Value and Self-Worth by Max Klymenko
Our judges said:
Robots may take our jobs but do not have to take our lives! Great point. And good explanation of why this will need new policies to help work be dignified (and we should never stop fighting for that) but also not be the way we define ourselves. Interesting to hear how you might think about UBI in this context – Mariana Mazzucato
This entry shows an astute awareness that labour would cease being a defining feature of existence in a good future society, and demonstrates the need to think differently about labour today – Steve Keen
Be Positive About the Future, by Conor Lawrenson
Our judges say:
Inspiring example of how mission oriented, outcomes-based thinking, can transform economies to achieve concrete social goals – Mariana Mazzucato
Agree entirely with the point about “agnostic about growth”, this needs to be complemented with being positive about the future – we can still have progress in a sustainable world – Eric Beinhocker
What an important and inspiring argument to make, with a very compelling example of it in action in Cape Town. We do indeed need this way of thinking – Kate Raworth
Read the entry here
Runners up - Everyone else category
‘Changing the purpose of money’ by Jan Kubben
Our judges said:
That money is designed and can be redesigned has to be one of the great messages of our time, and you tell it beautifully here – Kate Raworth
Technology gives us the means to re-imagine currency – and money. An interesting subject in real need of a radical shake-up! – Indy Johar
Clear, effective, engaging and hopefully achievable! A very impressive entry to the competition – Ross Cathcart
‘Radical Transparency’ by Anna Murphy (Project Heather)
Our judges say:
There is currently very little transparency through supply chains to the consequences of decisions we make, more transparency would certainly have an impact, and this entry effectively argues for that – Eric Beinhocker
Love this idea, and the audio presentation of it – congratulations – Kate Raworth
A good governance frame to drive equitable economies. Congratulations – Indy Johar
Listen to the entry here
‘Time matters: Acknowledging comprehensive well-being’ by Jorge Rosales-Salas
Our judges say:
Time is our ultimate budget constraint, yet it is little taken into account in either economics or theories of well-being – Eric Beinhocker
Time as tool of equality, an area too often under presented in economics! Thank you! – Indy Johar
Time is the ultimate constraint! Something too often overlooked in a world with a ticking ecological clock – Ross Cathcart
Read the entry here
Thank you
Many, many thanks to the wonderful team of artisans – Teresa Ruiz, Maite Blanco and Jose Martinez – who handcrafted our fabulously unique crocheted doughnut trophies in Tudela, Spain.

A huge thanks of gratitude to Hugo Araujo and the team at 7Vortex for the beautiful ecosystem of ideas – working with you has been a great example of collaboration in practice!

And a very big thank you indeed to the team behind the scenes – Ali Al-Jamri, Hannah Dewhirst and Cameron Fay at Rethinking Economics, everyone who contributed to the design of the competition at the Rethinking Economics Summer Gathering 2018, and Dana Pop, Hallina Popko and Carlota Sanz at Doughnut Economics Action Lab for their tireless team-work in making this competition and collaboration such a success.
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Greg Hart
Calgary, Alberta, Canada
I am a partner in Future Fit Cities. A design and investment venture that is focused on bringing Doughnut-friendly ventures and infrastructure to life and to global impact. I am also a co-founder of InceptionU which is working on transitioning people to the essential competencies required for thriving in the desirable future. We need to be on a path to a regenerative future.
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Kareen Urrutia
Auckland, New Zealand
I am a passionate forester/ecologist interested on working towards a sustainable and climate-resilient world. I currently study a master in Environmental Science at the University of Auckland. I have facilitated webinars on Ecological Economics in the past for Guatemalan students, aiming to bring this "system-based thinking" to as many people as possible for transforming our economies. I enjoy hiking, exploring nature, swimming, and reading.
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Sydney Cincotto Junior
Rio de Janeiro, Brasil
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Tarentum, Pennsylvania, United States of America
I've tried my best to advance the vision of Doughnut Economics via Climate Reality, Global Citizen, the SDG Academy, Amnesty International, and the WWF.
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Léon Gross
Berlin, Deutschland
As the co-initiator of Donut Berlin, I am passionate about co-creating regenerative and redistributive cities, and bringing Berlin into the Doughnut of social and planetary boundaries. I am a polymath, I love learning across the fields of systems thinking, human development, technology management, and sustainable business, and connecting ideas in ways that create long-term value for people and the environment. My experience as a scholar, speaker, founder, author, lecturer, consultant, and community manager has taken me to 30+ countries and reinforced my commitment to collaboration across national, cultural, and geographical divides. I'm currently looking for opportunities to share, spread, co-create, co-develop, and manifest Donut Berlin, and I am always happy to connect with inspiring people, so let's chat!
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Yuge Lei
Frankfurt am Main, Hessen, Germany
Frankfurt Doughnut Coalition - I am an economist 10+ years of experience in the field of international development with a focus on sustainable infrastructure. I am immensely passionate about sustainability and climate action, striving to do my part to create a cleaner and more just world for future generations.
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Marcos Teixeira
Joinville, Santa Catarina, Brasil
Who am I? Eternal apprentice, self-taught man, partner, committed, determined and critical thinker. Conscious Capitalism Brazil - Ambassador and Signatory SDG Movement -Santa Catarina -Brazil. SME in Polymers, Products and Suppliers Development with more than 25 years experience. Consultant: - Development and Selection of Safe and Healthy Materials. - Circular Design /Circular Economy - Integration of Sustainable Development Goals and Business Management.