Introducing Regenerative and Distributive Design
Three short videos introducing the design dynamics at the heart of Doughnut Economics
Introducing Regenerative and Distributive Design
Overview
- from economies that are degenerative to ones that are regenerative by design
- from economies that are deeply divisive to ones that are distributive by design.
Regenerative and distributive design form two of the seven ways to think like a 21st century economist that you can read about in full here in the introduction to Doughnut Economics, and here in a series of 90-second animations.
Who is it for?
Introducing Regenerative and Distributive Design
This 2-minute video introduces the essential dynamics of both regenerative and distributive design.
Introducing Regenerative Design
This 3-minute video goes further into introducing regenerative design, presenting the two nutrient loops - biological and technical - and asks how can we mimic nature's genius and design in order to live with and within the cycles of the living world?
Introducing Distributive Design
This 3-minute video goes further into introducing distributive design by asking who owns the sources of wealth creation - such as land, housing, and business - and how can we design economies where value and opportunity is shared far more equitably with all those who co-create it, meaning everyone in society?
Acknowledgements
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Innovative Design Framework
At CPI, we are developing a design framework, tailored to meet the complex challenges of the 21st century.
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Member
Duc Chu
Espoo, Uusimaa, Finland
Working towards sustainable transitions and democratic economy. Outreach member of a student-led cafe co-op at Aalto University, Finland. Would love to have a chat and discuss collaborations :)
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Member
Jorge Garcia del Arco
As Co-founder at QUBIZ.team—a Certified B Corporation™ pioneering quantum sensing and metrology—I align cutting-edge deep tech with planetary boundaries and social foundation needs. With an Executive MBA (IE Business School) and 30 years bridging technological innovation and market execution, my focus shifted a decade ago from traditional corporate leadership in Telecommunications to purpose-driven, impact-led ventures. My journey is rooted in the belief that advanced science must serve systemic regeneration. At QUBIZ.team, we harness quantum metrology to tackle critical environmental tipping points. Our first breakthrough addresses chemical pollution by enabling real-time detection of PFAS ('forever chemicals') in water—protecting ecosystems and public health. My work in ecosystem building—as Founding Curator of the Global Shapers Bilbao Hub (WEF), former Board Member of the Spanish Water Technology R&D Network (PTEA), active member of the Quantum Sensing Expert Group at the European Quantum Industry Consortium (QuIC), and co-promoter of the Spanish Quantum Alliance (SQuA)—directly shapes our regenerative mission. Guided by Buckminster Fuller’s vision to "build a new model that makes the existing model obsolete," I am committed to advancing Deep Tech for Good where economic viability and planetary well-being are measured as a single metric.
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Member
Ester Ortega
San Lorenzo de El Escorial, Madrid, Spain
I am very interested in learning about other economies and ways to create links with oneself, with others and with nature. Building interdependent neighborhoods where people take care of each other.
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Member
Susan Farmer
Haddington, East Lothian, Scotland, United Kingdom
Ecological economist
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Member
Ed Jarvis
St Albans, Hertfordshire, England, United Kingdom
After 20 years as a senior programme manager at PwC, most recently leading PwC's Social Value Transformation, and in the context of a Climate and Nature Crisis that is unfurling right now, I want to help build a regenerative world. A world where human connection and experiences are valued more than consumption and materialism, and where our species can live in a regenerative way with nature and the environment. I see Donut Economics as a fundamental part of how we do this as a species.
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Member
Ariane PHELIZOT
Paris, France
AThe mission I have set for myself is to challenge the status quo by mobilizing collective intelligence to promote, support, and enthusiastically accelerate our (r)evolution towards a sustainable world. As a former executive, I have chosen to leverage my +20 years of professional experience - in innovation and transformation-related environments, within large corporations, startups, and consultancy - to serve the transition. I am committed to a sustainable word • I volunteer with The Shift Project, initiating and leading the ShiftYourJob.org project, which aims to reconcile Employment and Climate. • Instructor for the Climate Collage, Trainer for the "2 Tonnes" Workshop and the Digital Collage, as well as Facilitator for the Climate Change Adaptation Workshop. • Trained in carbon accounting by the Carbon Training Institute, as well as in eco-design and Life Cycle Analysis. • I now support companies and organisations in their business model transformation to meet our 21th century challenges
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Member
Massimo Calamassi
8003, Zürich, Zürich, Switzerland
I am a catalyst for systemic change. Supporting individuals, organisations and companies on their path towards a regenerative present and future. I walk and talk the talk. I am an active learner. I enjoy and strongly believe in collaborating and co-creating. I am a visionary. I question the common theory of economics and societal structures. I engage in reinventing the present and the future! I am an Economist. I am a co-founder of CoRegener8 with the vision of co-creating regenerative cultures.
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Member
Mark Hester
Henfield
I'm interested in Regenerative Design which led me to read the Doughnut Economics book several years ago. I have a background in Industrial Design and Human-Centred Design and am interested in how Design Thinking could combine with the principles of Doughnut Economics to create change.
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