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Business Case Studies Launch (Past)
Launching case studies that explore real-world businesses through the perspective of Doughnut Design for Business
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Please Note: This event has now finished and can no longer be joined.
This is a 90 minute webinar to launch a series of Doughnut Design for Business case studies.
Join Erinch Sahan and Kate Raworth from the DEAL team, alongside the researchers and authors behind the case studies to explore the insights from this compelling set of business case studies.
These case studies highlight aspects of real-world businesses that can be helpful in understanding the concept of regenerative and distributive enterprise design. They aim to showcase inspiring examples already embedded within existing businesses.

DEAL has deliberately curated a broad set of case studies that are drawn from across the business world - from smaller and more place-based businesses to much larger global companies. They include examples of enterprise design in local cooperatives and social enterprises all the way to subsidiaries of much larger and global corporations. The common theme across all examples is a compelling approach being pursued that is enabled by unique features in the deep design of the business.
Join us on 5 March at 3pm GMT / 4pm CEST / 10am EST / 8.30pm IST to learn more.
To join, register via this link: https://us02web.zoom.us/meeting/register/13YGsp1yQ3eHQ3UsokxSRQ
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Valeria Radosavljević
Ljubljana, Osrednjeslovenska, Slovenia
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Member
Yen Goh
London, Singapore, Dubai
Originally from Singapore and practicing as an Architect for close to two decades, Yen spent her formative years at Aedas and later teamed up with PHASE3 in 2018. She now spends her time consulting for clients and practices between London, Singapore and Dubai.
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Member
Stefanie Ettling
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Member
Lorna Westwood
Chamonix-Mont-Blanc, Haute-Savoie, France
I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I work as an independent marketing consultant, organisation designer and change facilitator for leaders of social value, sustainable and impact-led organisations. I bring 25 years of real-world business experience, coupled with a profound understanding and authentic commitment to addressing the change that’s needed to secure a thriving future for life on Earth. I'm exploring the potential of marketing to play a key role in the transition to a regenerative future. What if collectively, as marketers, we could transform our industry into a fairer, kinder, more ethical and responsible place, which encourages sustainable behaviour change and nurtures well-being?
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Member
Samuel Plumppu
Stockholm, Sweden
Founding Member & Lead Developer of https://greenheart.coop Experienced fullstack developer, curious about how tech, systems thinking and business (re)design can be combined to create a positive impact. Since 2015, he has worked with early stage startups and non-profits to create a future where both humanity and the living planet thrive together. He is passionate about how free and open source software and co-operatives can help create an economy that is regenerative and distributive by design. He wants to create digital experiences and solutions that empower people and civil society. Technology is exciting, but never the end goal. This desire to take a holistic approach helps him contribute more than just code to help the team succeed.
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Member
Ghalia Naseer
Rotterdam, the Netherlands
I am a curator of partnerships with international platforms and global networks specialised in access to innovative thinking and making connections for the benefit of business, investments and philanthropy leaders. In June 2021 I did a Foundation of Doughnut Economivs course online with Kate Raworth as faculty and it prompted me to quit my income from an industrial linear economy big corporate and start to reskill myself as a independent consultant for mindful and well designed business models for the 21st century #circulareconomy #degrowth with a personal motivation on ocean pollution #plasticwasteaction
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Member
Vanessa Rosenthal
Wolfsburg - Braunschweig Region
Vanessa is a business designer specializing in innovation and sustainability strategy. With over 12 years of international experience, she has worked extensively in corporate innovation, new business models, and impact entrepreneurship. As a researcher and writer on regenerative business design, Vanessa has contributed to the Doughnut Design for Business case studies, including successful brands like Haferkater, Sharetribe, and Stapelstein. In addition to her strategic work and writing, Vanessa leads Doughnut Design for Business workshops, empowering organizations to create and drive positive, sustainable impact. If you're ready to explore new, regenerative business opportunities and transform your approach to organisational design, connect with Vanessa today.
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Member
Wiebke Flach
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Member
Erinch Sahan
Oxford, England, United Kingdom
Erinch is the business and enterprise lead at the Doughnut Economics Action Lab. Recently, he was the chief executive of the World Fair Trade Organization and previously spent 7 years at Oxfam leading campaign initiatives and founded Oxfam’s Future of Business Initiative. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme. Erinch is a board member of the Social Enterprise World Forum and teaches sustainable value chains at Cambridge Institute for Sustainability Leadership. He holds degrees in finance and law, and an honorary doctorate from Oxford Brookes University.
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Member
Asuncion Aguilar
Sophia Antipolis, France and Barcelona, Spain
After 20+ years in corporate strategy consulting and the tech business, I progressively switched my mindset and practices to supporting organizations in their transformational journey towards eco-social-compatible models. 🍩🌍 I am very inspired by the Doughnut Economics concepts and theory and as an action-oriented person pushing for transformative change, I enjoy guiding organizations through their journey to embrace regenerative and distributive dynamics, thanks to the powerful tools developed by the DEAL. I am an experienced facilitator and trainer of several Fresks (playful, collaborative, and creative workshops that raises awareness on several environmental and social issues) such as The Climate Fresk, The Planetary Boundaries Fresk, The Regenerative Economy Fresk, The Agri-Food Fresk, The Digital Fresk … I am engaged in several local initiatives around regenerative economy in my local area (French Riviera in South of France) to bring these concepts and theory into practice, via experimentation at community level. I am delighted to join this rich and inspiring community to engage in meaningful conversations, learn from you and share insights and practices.