Lorna Westwood
I work with purpose-driven organisations, ethical challenger brands and innovative non-profits, partnering directly with founders and marketing leaders to design marketing strategies grounded in your organisation's values, that bring your brand vision to life.
I help you to bridge the gap between what your business stands for and how it shows up.
20+ years working in marketing, leadership and transformation, with global businesses, agencies, SMEs, non-profits, public sector, social enterprise and charity organisations, has given me a perspective with breadth and depth.
I draw on this experience, alongside my advocacy for genuinely sustainable business; learning in regenerative practice; and curiosity for emerging cultural trends; to design forward-thinking marketing strategies.
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Doughnut Design for Business Case Studies
A series of case studies that explore real-world businesses through the perspective of Doughnut Design for Business.
Posted by the DEAL Team
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Presenting Doughnut Economics: videos and slides
A set of videos and slides for changemakers to use & adapt when presenting Doughnut Economics concepts and practice.
Posted by the DEAL Team
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Seven Ways One Pagers
Each of the Seven Ways to Think Like a 21st Century Economist summarised onto one page with some questions to reflect on
Posted by the DEAL Team
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Integrating Doughnut Econ into business education
This tool is a rough guide that includes ideas & materials for integrating Doughnut Economics into business education
Posted by the DEAL Team
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Cities & Regions: Let's Get Started [4 languages]
A guide for local governments to engage with Doughnut Economics, including 12 case studies, available in EN, FR, SP & PT
Posted by the DEAL Team
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Public policies to foster regenerative businesses
How policy-makers are transforming their economies by unlocking the potential of regenerative community-owned businesses
Posted by the DEAL Team
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Doughnut Design for Business - Taster Tool
The shorter, taster version of DEAL’s guide to redesigning businesses through Doughnut Economics
Posted by the DEAL Team
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Doughnut Design for Business - Core Tool
DEAL’s guide to redesigning businesses through Doughnut Economics - Core workshop
Posted by the DEAL Team
Nothing to see here yet.
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Upcoming Event
DEAL Intersections: where themes meet to cultivate transformation
2026-10-20T08:00:00Z
Online
Posted by the DEAL Team
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Past Event
(Past) Launching: A renewed global Doughnut to monitor a world out of balance
2025-10-14T11:00:00Z (Past)
Online
Posted by the DEAL Team
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Past Event
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(Past) Business Case Studies Launch
2025-03-05T15:00:00Z (Past)
Online
Posted by the DEAL Team
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Past Event
(Past) Doughnut Design for Business - Practitioners exchange
2024-10-14T13:00:00Z (Past)
Online
Posted by the DEAL Team
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Past Event
(Past) Intro to Doughnut Design for Business + discussion among practitioners
2024-09-18T14:00:00Z (Past)
Online
Posted by the DEAL Team
Nothing to see here yet.
Nothing to see here yet.
Nothing to see here yet.
Join the DEAL Community!
Get inspired, connect with others and become part of the movement. No matter how big or small your contribution is, you’re welcome to join!
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