
Launching DEAL’s Doughnut Design Tool for Business (Past)
Introducing the new and much anticipated Doughnut Design for Business tool

Please Note: This event has now finished and can no longer be joined.
Launching DEAL’s Doughnut Design for Business tool on 7 November
We are excited to launch DEAL’s tool for businesses to engage with Doughnut Economics. We invite you to register and join our online launch event on November 7th at 3pm CET. The tool can be found via this link..
The Doughnut Design for Business tool we are launching is focused on businesses. It is designed to support workshops run by a broad range of people and organisations - anyone able to engage a group of businesses, or an individual business in their deep design. The tool provides content and materials to run workshops that guide businesses through an ambitious journey of impact, bold ideas and business redesign. The tool comes in two forms: a core version (takes 3-5 hours) and a taster version (takes 1 hour). To develop this tool, DEAL has run 21 different pilot workshops over the past 12 months.
We are excited to introduce it to the global community of change-makers focused on transforming business. At our online launch event of the tool on 7 November, you will get an overview of the tool and hear from change-makers and thought-leaders who have helped us create this tool:
- Marjorie Kelly, author and senior vice president and senior fellow at The Democracy Collaborative, whose work inspired Doughnut Economics’ approach to business transformation.
- Willem van Winden, Director of the Centre for Economic Transformation at the Amsterdam University of Applied Sciences. Willem and his centre co-hosted the main 6 session pilot workshop series that helped create this tool
- Priya Krishnamoorthy, founder and CEO of 200 Million Artisans, an impact-first, ecosystem enabler championing India’s artisan economy. 200 Million Artisans co-hosted one of the pilot workshops to develop this tool.
- Andrea Armeni, Executive Director of Transform Finance. Transform Finance is partnering with DEAL to engage investors and develop investment designs that can support the enterprise designs this business tool attempts to catalyse.
- Ljupka Mitrinovska, cofounder and program manager of Accelerate2030, a global initiative of UNDP and Impact Hub Geneva to scale internationally the impact of entrepreneurs supporting the SDGs. Accelerate2030 co-hosted a pilot workshop with DEAL.
- Kate Raworth, cofounder of DEAL and DEAL’s conceptual lead. Kate is the author of Doughnut Economics and has been a part of the small team creating this business tool.
- Carlota Sanz, cofounder of DEAL and DEAL’s strategy lead. Carlota has been a part of the small team creating this business tool.
- Erinch Sahan, DEAL’s business and enterprise lead who lead the process of creating the tool. Erinch will provide the main overview of the tool in the session.
How to join
To join the webinar directly on Zoom, please register in advance using this link. By doing so you will be able to ask questions and post comments during the event.
You can also watch the livestream from YouTube without registration (also embedded below). If you can't join us live, a recording will be made available after the event.
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Member
Robert Parry
Amersham-On-The-Hill
Helping businesses and business leaders adopt regenerative approaches.
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Member
Vivek Meshram
Nagpur, Maharashtra, India
Observer, Reader, Learner A vivid observer of polity, economy, and environment. Interested in behavioral sciences, behavioral economics and public policies. Pursuing M.A. in Industrial and Organizational Psychology.
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Member
Katharina Bjchgeister
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Member
Eva Marina Valencia Leñero
Mexico City, Mexico
| Sustainability Transitions Specialist | Co-Founder of Mexico City's Doughnut Economic Coalition + Scaling Coordinator in CIMMYT-CGIAR After finishing my MSc in Environmental Sciences, Policy and Management in Lund University with a thesis to downscale the doughnut for Mexico City's water policies, I learned research was not enough to make a change. For this reason, I have co-founded the Tricolor Coalition (Mexico City's Doughnut Economic Coalition) to collaborate with other agents of change to promote sustainability transitions in Mexico City. We are now developing community, informative, and capacity building activities to support Mexico City's agents of change interested in promoting this transition. I am currently also working as a Scaling Coordinator in the International Maize and Wheat Improvement Center. In my job, I continue to learn about systems thinking approaches, and about what types of food innovations could be scaled (why? and where?) to create more impact. Moreover, I also have experience in international and national public administrations, and I have specialized in the water-food-energy sectors and climate change challenges.
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Member
Marte Ulltveit-Moe
Kristiansand, Agder, Norway
I work as a local councillor for the Green Party in Kristiansand, southern Norway. Currently writing a book about the repair business. This sector of the economy create jobs and minimizes the use of the earth's resources. How can we create a system where reuse and repair is the norm?
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Member
Jennifer Brandsberg-Engelmann
Frankfurt am Main, Hessen, Germany
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Member
Julien Descampe
Brussels
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Member
Thomas Arnold
Bruxelles, Région de Bruxelles-Capitale, Belgium
Active Senior, DG Research and Innovation, European Commission
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Member
Stefano Bertorini
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Member
Erich Nussbaumer
New York, United States of America
In my previous life, I was a development economist and fintech entrepreneur. Today, I am wholeheartedly engaged in supporting our transition to a just and sustainable society. I work as a leadership coach and facilitator for start-ups, NGOs and other organizations grounding my work in the belief that with a curious approach, every person can discover a path to fulfillment, even in the midst of difficult challenges. And people seeking fulfillment will get us closer to the society we envision. I am part of this community because I'd like to learn from you about tools and methodologies to facilitate workshops focused on transitioning to the doughnut, as much for businesses as for communities. And I would like to offer my time and skills in facilitating workshops. Website coming soon