
Launching DEAL’s Doughnut Design Tool for Business (Past)
Introducing the new and much anticipated Doughnut Design for Business tool

Please Note: This event has now finished and can no longer be joined.
Launching DEAL’s Doughnut Design for Business tool on 7 November
We are excited to launch DEAL’s tool for businesses to engage with Doughnut Economics. We invite you to register and join our online launch event on November 7th at 3pm CET. The tool can be found via this link..
The Doughnut Design for Business tool we are launching is focused on businesses. It is designed to support workshops run by a broad range of people and organisations - anyone able to engage a group of businesses, or an individual business in their deep design. The tool provides content and materials to run workshops that guide businesses through an ambitious journey of impact, bold ideas and business redesign. The tool comes in two forms: a core version (takes 3-5 hours) and a taster version (takes 1 hour). To develop this tool, DEAL has run 21 different pilot workshops over the past 12 months.
We are excited to introduce it to the global community of change-makers focused on transforming business. At our online launch event of the tool on 7 November, you will get an overview of the tool and hear from change-makers and thought-leaders who have helped us create this tool:
- Marjorie Kelly, author and senior vice president and senior fellow at The Democracy Collaborative, whose work inspired Doughnut Economics’ approach to business transformation.
- Willem van Winden, Director of the Centre for Economic Transformation at the Amsterdam University of Applied Sciences. Willem and his centre co-hosted the main 6 session pilot workshop series that helped create this tool
- Priya Krishnamoorthy, founder and CEO of 200 Million Artisans, an impact-first, ecosystem enabler championing India’s artisan economy. 200 Million Artisans co-hosted one of the pilot workshops to develop this tool.
- Andrea Armeni, Executive Director of Transform Finance. Transform Finance is partnering with DEAL to engage investors and develop investment designs that can support the enterprise designs this business tool attempts to catalyse.
- Ljupka Mitrinovska, cofounder and program manager of Accelerate2030, a global initiative of UNDP and Impact Hub Geneva to scale internationally the impact of entrepreneurs supporting the SDGs. Accelerate2030 co-hosted a pilot workshop with DEAL.
- Kate Raworth, cofounder of DEAL and DEAL’s conceptual lead. Kate is the author of Doughnut Economics and has been a part of the small team creating this business tool.
- Carlota Sanz, cofounder of DEAL and DEAL’s strategy lead. Carlota has been a part of the small team creating this business tool.
- Erinch Sahan, DEAL’s business and enterprise lead who lead the process of creating the tool. Erinch will provide the main overview of the tool in the session.
How to join
To join the webinar directly on Zoom, please register in advance using this link. By doing so you will be able to ask questions and post comments during the event.
You can also watch the livestream from YouTube without registration (also embedded below). If you can't join us live, a recording will be made available after the event.
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Angela Alfaro
Nantes, Pays-de-la-Loire, Francia
I am a professional in Finances who in interested in sustainability and I work in monetization to help companies to have better decision making considering environmental and social approaches in their accounting
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Peter Lefort
Cornwall, UK
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Jon Buckland
Guernsey
I am a keen to work with like-minded people to help transform our society and lead the transition to a well being economy. My mission is to create futures where people, organisations and the planet flourish.
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Jamie Trevino
New York, New York, United States
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Veronica Hong
Paris
After 7 years in the marketing industry helping clients grow their businesses, I have made a conscious choice to dedicate myself to making positive transformations needed in a wide range of services and sectors for better social, economic, and environmental outcomes. I'd like to create more awareness of the sustainable economy as part of the DEAL Community.
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Marcos Teixeira
Joinville, Santa Catarina, Brasil
Who am I? Eternal apprentice, self-taught man, partner, committed, determined and critical thinker. Conscious Capitalism Brazil - Ambassador and Signatory SDG Movement -Santa Catarina -Brazil. SME in Polymers, Products and Suppliers Development with more than 25 years experience. Consultant: - Development and Selection of Safe and Healthy Materials. - Circular Design /Circular Economy - Integration of Sustainable Development Goals and Business Management.
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Linda MacDonald Glenn
Santa Cruz, California, United States of America
Faculty and Founding Director, Center for Applied Values and Ethics in Advancing Technologies (CAVEAT) at University of California Santa Cruz, Crown College. Policy Entrepreneur, Ethicist, educator, counselor-at-law, lecturer, writer and international consultant with emphasis in Ethical, Legal and Social Implications of Emerging Technologies and Regenerative Economics ; Clinical and Translational Research; Evolving Notions of Legal Personhood, Reproductive Issues, Genetics, Artificial Intea lligence, Animal Rights issues. Sincerely enjoy the "cutting edge of law." Currently designing an instrument that provides a comprehensive ethical analysis with scoring mechanism and recommendations for best ethical practices in business.
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Katy Shields
Vienna, Wien, Austria
I am a climate educator, helping people who want to solve the climate and ecological crises find a new role or other ways to take action. I have a background in mainstream economics, having worked for many years as an economic consultant. For the past several years I have been seeking ways to change the economic system as an activist and advocate for systems change and Doughnut/Wellbeing economics. Currently I am working with activists and scientists in Vienna to set up a Doughnut Coalition to help mainstream the ideas of Doughnut Economics and influence business, education and policy in the city and beyond.
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Mathias Wiedemann
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Pierre-Paolo Blonda
Saint-Gilles - Sint-Gillis, Région de Bruxelles-Capitale - Brussels Hoofdstedelijk Gewest, Belgium