
Launching DEAL’s Doughnut Design Tool for Business (Past)
Introducing the new and much anticipated Doughnut Design for Business tool

Please Note: This event has now finished and can no longer be joined.
Launching DEAL’s Doughnut Design for Business tool on 7 November
We are excited to launch DEAL’s tool for businesses to engage with Doughnut Economics. We invite you to register and join our online launch event on November 7th at 3pm CET. The tool can be found via this link..
The Doughnut Design for Business tool we are launching is focused on businesses. It is designed to support workshops run by a broad range of people and organisations - anyone able to engage a group of businesses, or an individual business in their deep design. The tool provides content and materials to run workshops that guide businesses through an ambitious journey of impact, bold ideas and business redesign. The tool comes in two forms: a core version (takes 3-5 hours) and a taster version (takes 1 hour). To develop this tool, DEAL has run 21 different pilot workshops over the past 12 months.
We are excited to introduce it to the global community of change-makers focused on transforming business. At our online launch event of the tool on 7 November, you will get an overview of the tool and hear from change-makers and thought-leaders who have helped us create this tool:
- Marjorie Kelly, author and senior vice president and senior fellow at The Democracy Collaborative, whose work inspired Doughnut Economics’ approach to business transformation.
- Willem van Winden, Director of the Centre for Economic Transformation at the Amsterdam University of Applied Sciences. Willem and his centre co-hosted the main 6 session pilot workshop series that helped create this tool
- Priya Krishnamoorthy, founder and CEO of 200 Million Artisans, an impact-first, ecosystem enabler championing India’s artisan economy. 200 Million Artisans co-hosted one of the pilot workshops to develop this tool.
- Andrea Armeni, Executive Director of Transform Finance. Transform Finance is partnering with DEAL to engage investors and develop investment designs that can support the enterprise designs this business tool attempts to catalyse.
- Ljupka Mitrinovska, cofounder and program manager of Accelerate2030, a global initiative of UNDP and Impact Hub Geneva to scale internationally the impact of entrepreneurs supporting the SDGs. Accelerate2030 co-hosted a pilot workshop with DEAL.
- Kate Raworth, cofounder of DEAL and DEAL’s conceptual lead. Kate is the author of Doughnut Economics and has been a part of the small team creating this business tool.
- Carlota Sanz, cofounder of DEAL and DEAL’s strategy lead. Carlota has been a part of the small team creating this business tool.
- Erinch Sahan, DEAL’s business and enterprise lead who lead the process of creating the tool. Erinch will provide the main overview of the tool in the session.
How to join
To join the webinar directly on Zoom, please register in advance using this link. By doing so you will be able to ask questions and post comments during the event.
You can also watch the livestream from YouTube without registration (also embedded below). If you can't join us live, a recording will be made available after the event.
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Paul Hainey
Perth, Scotland, United Kingdom
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milena marczynska
Amsterdam
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Lea Brumter
Paris
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Rory Taylor
Buenos Aires
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Irfan Qalamkar
IT Service Management | Strategy | Digital TX | EdTech | Open Innovation | Smart Cities
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Daniela Senfft
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Karn Bianco
Scotland, United Kingdom
Hello there 👋 I'm the Digital Platform Lead here at DEAL, which means I lead the design, development and management of this website, the DEAL Community Platform. My professional background is in game development as a programmer. I'm interested in using play to help people explore important and complex topics. I'm also a freelance writer covering the games industry, technology and climate change I've been involved in the fossil fuel divestment movement as a campaigner, combining the need for climate action with tangible steps towards a more regenerative economic system. I also helped found the game workers branch of the IWGB - the UK's first trade union dedicated to empowering and improving the rights of workers in the games industry.
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Sam Nueesch
Bern, Bern/Berne, Schweiz
I am a concerned human, with a master in philosophy and educated as Kaospilot my desire has been for a long time to build bridges between disciplines and bring knowledge and wisdom into societal and economic action. In my humble discernment, I would agree to humanity being in an unprecedented situation. Both in self-inflicted danger zone for our and many species survival as well as potentially within the threshold to a thriving future. The collective decisions in this decade will probably shape decades into the future in existential ways. We have a small think and do tank in Bern Switzerland a want to contribute best as we can to a future able society.
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Deanna Han
Maastricht, Limburg, The Netherlands
PhD Researcher on Circular Business Model Experimentation with the ERC funded Project Circular X at the Maastricht Sustainability Institute.
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ali sheridan
Kildare, Leinster, Ireland
A committed sustainability advocate, Ali is passionate about driving the transition towards a zero-carbon world and is dedicated to supporting business and society in their roles as change agents. She has worked in sustainability for over 13 years across the private, public and NGO sectors in Ireland as well as the UK and Netherlands. Her professional work has seen her design and deliver leading sustainability strategies, inform policy, and drive innovation across a range of sectors in Ireland and internationally. In 2020, Ali embarked on a PhD to research interests the preparedness of business leaders for the sustainability transition.