
Launching DEAL’s Doughnut Design Tool for Business (Past)
Introducing the new and much anticipated Doughnut Design for Business tool

Please Note: This event has now finished and can no longer be joined.
Launching DEAL’s Doughnut Design for Business tool on 7 November
We are excited to launch DEAL’s tool for businesses to engage with Doughnut Economics. We invite you to register and join our online launch event on November 7th at 3pm CET. The tool can be found via this link..
The Doughnut Design for Business tool we are launching is focused on businesses. It is designed to support workshops run by a broad range of people and organisations - anyone able to engage a group of businesses, or an individual business in their deep design. The tool provides content and materials to run workshops that guide businesses through an ambitious journey of impact, bold ideas and business redesign. The tool comes in two forms: a core version (takes 3-5 hours) and a taster version (takes 1 hour). To develop this tool, DEAL has run 21 different pilot workshops over the past 12 months.
We are excited to introduce it to the global community of change-makers focused on transforming business. At our online launch event of the tool on 7 November, you will get an overview of the tool and hear from change-makers and thought-leaders who have helped us create this tool:
- Marjorie Kelly, author and senior vice president and senior fellow at The Democracy Collaborative, whose work inspired Doughnut Economics’ approach to business transformation.
- Willem van Winden, Director of the Centre for Economic Transformation at the Amsterdam University of Applied Sciences. Willem and his centre co-hosted the main 6 session pilot workshop series that helped create this tool
- Priya Krishnamoorthy, founder and CEO of 200 Million Artisans, an impact-first, ecosystem enabler championing India’s artisan economy. 200 Million Artisans co-hosted one of the pilot workshops to develop this tool.
- Andrea Armeni, Executive Director of Transform Finance. Transform Finance is partnering with DEAL to engage investors and develop investment designs that can support the enterprise designs this business tool attempts to catalyse.
- Ljupka Mitrinovska, cofounder and program manager of Accelerate2030, a global initiative of UNDP and Impact Hub Geneva to scale internationally the impact of entrepreneurs supporting the SDGs. Accelerate2030 co-hosted a pilot workshop with DEAL.
- Kate Raworth, cofounder of DEAL and DEAL’s conceptual lead. Kate is the author of Doughnut Economics and has been a part of the small team creating this business tool.
- Carlota Sanz, cofounder of DEAL and DEAL’s strategy lead. Carlota has been a part of the small team creating this business tool.
- Erinch Sahan, DEAL’s business and enterprise lead who lead the process of creating the tool. Erinch will provide the main overview of the tool in the session.
How to join
To join the webinar directly on Zoom, please register in advance using this link. By doing so you will be able to ask questions and post comments during the event.
You can also watch the livestream from YouTube without registration (also embedded below). If you can't join us live, a recording will be made available after the event.
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Member
Marco Van Hees
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Member
Brian Dowling
Hacienda Heights, California, United States of America
I serve as Treasurer for the California Doughnut Economics Coalition (CalDEC.org).
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Member
Ruurd Priester
Amsterdam, Noord-Holland, The Netherlands
Ruurd is a systems thinker/doer, designer and a social entrepreneur, with many years in digital design, marketing, innovation and strategy. He is co-founder and strategist of Groundforce Studio, partner in the development of the Doughnut Economics Action Lab website . Ruurd is co-founder and former chair of the Amsterdam Donut Coalitie, co-founder and board member of Climate Cleanup, and a former Research Fellow at the Amsterdam University of Applied Science – where he also led the sustainability program Re-set. Currently, Ruurd is mainly active as a designer for DEAL and as a lecturer for the School for Change and the Bio Leadership Fellowship. Ruurd's favourite motto is from Charles Eames: 'eventually everything connects'.
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Joshua Stehr
Berlin, Germany
Service designer and behavior change expert. Working for 8 years in several sectors (policing, transport, banking, leadership development) designing in complexity, and slowly getting more savvy systems thinking. I'm keen to apply these learnings to sustainability and climate tech. Currently exploring all areas of sustainability, from airlines to construction. Right now I'm getting into sustainable farming, food supply chains, and landscape restoration, but I'm open to learning anything across any sustainable sectors.
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Alex Pielaet
Spain
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Member
George Strickland
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Member
Emmanuel Campos
Orléans
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Member
Lilian Marino
London, Greater London, England, United Kingdom
Bow - East London