Ruurd Priester

Ruurd is a systems thinker/doer, designer and a social entrepreneur, with many years in digital design, marketing, innovation and strategy. He is co-founder and strategist of Groundforce Studio, partner in the development of the Doughnut Economics Action Lab website . Ruurd is co-founder and former chair of the Amsterdam Donut Coalitie, co-founder and board member of Climate Cleanup, and a former Research Fellow at the Amsterdam University of Applied Science – where he also led the sustainability program Re-set. Currently, Ruurd is mainly active as a designer for DEAL and as a lecturer for the School for Change and the Bio Leadership Fellowship. Ruurd's favourite motto is from Charles Eames: 'eventually everything connects'.