
Practitioners session: using Doughnut Economics with businesses (Past)
A facilitated discussion among practitioners on using the Doughnut Design for Business tools

Please Note: This event has now finished and can no longer be joined.
This webinar is for anyone who is currently a facilitator of Doughnut Design for Business workshops, or is interested in being a facilitator.
The webinar will:
- Share some recent updates from DEAL (e.g. case studies)
- Provide a space for practitioners to meet and share learnings
The webinar will be at 3.30pm UK / 4.30pm CEST / 10am US EDT / 9pm India on 9 December. It will be on Zoom.
To register for this webinar, click here.
https://us02web.zoom.us/meeting/register/tZMvdumprzMvGNW9qxyxII3y_xDlxq7K-O0y
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Erinch Sahan
Oxford, England, United Kingdom
Erinch is the business and enterprise lead at Doughnut Economics Action Lab. His work focuses on transforming the deep design of businesses to enable them to pursue regenerative and distributive strategies. Working with 22 partner organisations and over 300 businesses, he has lead DEAL’s work to create the Doughnut Design for Business tool, which enables businesses to engage with the concepts of Doughnut Economics. Erinch has been in leadership roles across business, NGOs and government. He was the chief executive of the World Fair Trade Organization, the global network and verifier of social enterprises who fully practise Fair Trade. He has also spent 7 years at Oxfam working in campaigns and programmes, including in creating and leading the Behind the Brands scorecard. Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia's aid programme in Indonesia. Erinch is a board member of the Social Enterprise World Forum and the Finance Innovation Lab. He is also a fellow at the Post Growth Institute and a senior associate at Cambridge Institute for Sustainability Leadership where he teaches sustainable value chains to post-graduate students. He holds degrees in finance and law, a masters in international law and an honorary doctorate from Oxford Brookes University.
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Rodrigo Pontón
Mexico City
From consumerism mercenary to change catalyst. After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system. My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions. Why this transition mattersMillions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter. My north star: That my work generates community autonomy, not product dependency. What I bring to the social innovation ecosystem• Applied systems thinking: Translating complex ideas into narratives that mobilize communities • Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose • Collaborative leadership: Developing team autonomy, not hierarchical dependency • Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps. Does this transition resonate with you? Would you lead social innovation projects together? 📧 Let's connect: t.link/rodrigoponton [Communication + Strategy + Systems thinking]
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Lilian Marino
London, Greater London, England, United Kingdom
Bow - East London
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Dilyana Mihaylova
Swansea, Wales, United Kingdom
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Lina Hayek
London, UK
Design Consultant
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Amber Wan
Madrid, Spain
Amber is (and will always be) an avid shopper, a villager of planet earth, a generalist, and now finally, an author of her own book - Who Said Your Business Is None Of Our Business. Curiosity made her an entrepreneur and the founder of Baba Yaga Consultancy. She provides ESG reporting services, B Corp certification support and helps small and medium sized companies lay their foundation of sustainability strategies and roadmaps. She then spends all her money back on supporting the SME economy through her curiosity as a consumer. Amber holds a post-graduate certificate in Data Analytics from the University of Glasgow (UK), a master’s in aviation management from Massey University (NZ), certification as a GRI Sustainability Professional (ES), and all sorts of certificates in advocacy, negotiation, strategic thinking and anything else you do not normally think of including being a B Leader (CH). Having lived in Hong Kong, New Zealand and Switzerland, Amber currently sets foot in Spain.
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Wiebke Flach