Rodrigo Pontón

From consumerism mercenary to change catalyst.

After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system.

My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions.

Why this transition matters

Millions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter.

My north star: That my work generates community autonomy, not product dependency.

What I bring to the social innovation ecosystem

• Applied systems thinking: Translating complex ideas into narratives that mobilize communities 
• Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose
•  Collaborative leadership: Developing team autonomy, not hierarchical dependency  
• Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps.

 Does this transition resonate with you? Would you lead social innovation projects together?  📧 Let's connect: t.link/rodrigoponton