Rodrigo Pontón
From consumerism mercenary to change catalyst.
After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system.
My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions.
Why this transition matters
Millions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter.
My north star: That my work generates community autonomy, not product dependency.
What I bring to the social innovation ecosystem
- Applied systems thinking: Translating complex ideas into narratives that mobilize communities
- Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose
- Collaborative leadership: Developing team autonomy, not hierarchical dependency
- Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps.
Does this transition resonate with you? Would you lead social innovation projects together? 📧 Let's connect: t.link/rodrigoponton
-
Tool
Posters introductorios / Introductory posters
These posters aim at transmiting key ideas of Doughnut Economics and can be used to trigger conversations.
Posted by Juan Ignacio Staricco
-
Tool
.png)
Doughnut Design for Business Case Studies
A series of case studies that explore real-world businesses through the perspective of Doughnut Design for Business.
Posted by the DEAL Team
-
Tool
Preparing to Teach
Supporting facilitators to make most of the Doughnut Economics foundational learning materials.
Posted by the DEAL Team
-
Tool
Hello Doughnut!
The first set of Doughnut Economics foundational learning tools for schools and education. Welcome!
Posted by the DEAL Team
-
Tool
People, People, Planet!
An activity to introduce the Doughnut in a playful way with no props, just people
Posted by the DEAL Team
-
Tool
Seven Ways One Pagers
Each of the Seven Ways to Think Like a 21st Century Economist summarised onto one page with some questions to reflect on
Posted by the DEAL Team
-
Tool
Integrating Doughnut Econ into business education
This tool is a rough guide that includes ideas & materials for integrating Doughnut Economics into business education
Posted by the DEAL Team
-
Tool
%20(14).png)
Doughnut Economics Seven Ways Zine
Turn an A4 print-out into an 8-page booklet showing each of the seven ways to think like a 21st century economist
Posted by the DEAL Team
-
Story
Mexico City's Global Donut Days 2024
Mexico City pulses with sustainability, art, and systemic transformation.
Posted by Rodrigo Pontón
-
Story
Patagonia: Doughnut Design Case Study
Patagonia is a global outdoor clothing brand with revenues of $1.5b. In 2022, "Earth became its only shareholder".
Posted by the DEAL Team
-
Story
Mexico City's Global Donut Day 2023
About the First Global Donut Day in Mexico City, going where the (sustainability) energy is.
Posted by Tri-color Coalition
-
Upcoming Event
Global Donut Days Mexico 2025: Un tequio de propuestas sistémicas
2025-10-14T15:00:00Z
Online
Posted by Tri-color Coalition & Tricolor Coalition for Sustainability Transitions
-
Past Event
(Past) Practitioners session: using Doughnut Economics with businesses
2024-12-09T15:30:00Z (Past)
Online
Posted by the DEAL Team
Nothing to see here yet.
Nothing to see here yet.
Join the DEAL Community!
Get inspired, connect with others and become part of the movement. No matter how big or small your contribution is, you’re welcome to join!
Terms of Use | Privacy Notice - © Doughnut Economics Action Lab (2025)
Loading...
Loading...