Bruce Hey

I spent my early career in the oil and gas industry. Today I write and campaign as a sustainability activist, focused on one question: how do businesses — especially fossil fuel companies — survive the next fifty years?

My first two books grew out of that industry experience, setting out what it takes to improve the performance of managed assets across oil, gas and process operations, including a deep dive into turnaround management as a driver of long-term success.

My third book, The Death of Business as Usual, widened the lens: it argues that long-term business survival now depends on a genuine refocus toward renewables and net zero by 2050.

My fourth and most recent book, Sustainability for the Energy and Process Industries, brings it together — a practical look at how energy and process companies are realigning around new technologies, new partnerships, and new business models to make that transition real.

My overall focus is the long-term sustainability of business. I'm particularly interested in how fossil fuel companies can realign themselves using new technologies and ideas — and in making sure the phase-out of fossil fuels is handled carefully, minimising social and environmental harm while keeping the transition to net zero economically viable.