Product Workshops
We started to run these workshops at 49, North Street, Skibbereen, Co. Cork during the Skibbereen Arts Festival and the West Cork Feel Good Festival 2022.
49 North Street: “Creating Alchemy in the mental health services”
49 North Street is part of The Wellbeing Network and “aims to create a space, a melting pot whereby learning, therapeutic activities, creative expression and diversity can flourish. It’s about taking risks and building upon people’s strengths, working together to create a community where recovery and wellbeing thrive”
The Workshops: It is hard for individuals to feel that they can influence the running of the economy. However, how we spend our money can affect how business ‘does business’. What we buy interfaces with our own local economy but also with the wider world.
In the shop or supermarket, people are turned into 'consumers'. While they are driven by their own needs and wants, they are also heavily influenced by psychological pressure to buy certain goods. Our decision making becomes more impulsive and emotional after a certain period of time in a supermarket, as has been shown by research.
So the idea of the workshop was to take people away from the pressures of shops and supermarkets to reflect on possible outcomes of their purchases but without shaming ourselves and others. We were concentrating more on a feeling that we are in this together and that perhaps we all have ‘guilty pleasures’. Thinking about the goods that we buy in a wider context – e.g. in terms of the environment or of working conditions in the supply chain, which could amount to slavery – can help change our future patterns.
Our pilot product workshops attracted both 'environmentally aware' people and service users of 49 North Street, who happened to be around at the time.
We began with a quick explanation of Doughnut Economics.
Then we asked the question “What product(s) are you very attached to which you know may not be so ‘good’ ? “
The list was long and varied from airline flights and avocados to washing-up liquid.
These are some of the things which people said:
"Don't go shopping on an empty stomach."
"Everything that you're consuming, you have to be conscious that our lifestyle is creating 20 to 50 modern slaves."
"You need to make the best choice you can at that particular moment."
"Yeah, going shopping, using transport, it's always about 'How can I be aware of what is connected to it'. Enironmentally (overshoot) and on the social side (shortfall)."
The discussion was interesting and informative. So we next asked:
"What can we do to make it better?" Again we had lots of discussion and suggestions.
"Best question is, can I do without it? Do I need it?"
"Don't let yourself be rushed into something. "
"Re-assess your sources of dopamine. Shopping, of any sort, is a dopamine hit. The moment you acquire something, you feel good. A rush. And then there may be a cliff. Pretty rapidly you are no longer that interested in it. "
We ended with tea and locally made bagels.
What did we learn?
The different ways in which we are attached to products.
That so many people attempt, each in their own way, to apply morals to their shopping behaviour.
That NO ONE can be squeaky clean, which leads to the real solution being system change across the business sector.
What we could do additionally:
Run a poll to learn more about the outcome of the workshop. Did it change things for the participants?
What’s next:
One of the follow-ups of the product workshops was a pilot for an audit which examines household products (including food) that are bought and used by an organisation such as 49 North Street. The ultimate aim is to only use ethically sound products. In terms of packaging, labour, resources, how it affects the environment. This audit is very much a work in progress.
Our next workshops will revolve around research and a collective effort to see what (creative) messages would encourage people to change their behaviour.
David Harold Chester
Petach Tikva, Israel
I am aware that the doughnut is imprecise and I wish to show using a model with circular flows of money and other resources
Get inspired, connect with others and become part of the movement. No matter how big or small your contribution is, you’re welcome to join!
Amber Wan
Madrid, Spain
A regenerative economy is the only one that makes sense in the long run. I want to be part of a community that fosters this!