Redesigning businesses
Collective design for better results
Seven participants from diverse industries attended the Doughnut Design for Business workshop at the beginning of September: software, education, food production, and lighting.
There was a world traveller, a startup, a 100-year-old family business and three SMEs.
Participants valued the diversity of perspectives, and breakthrough ideas came from interactive discussions. They also appreciated that we were two co-facilitators and the dynamics it created.
Here are some ideas that emerged during the workshop:
Examples of transformative regenerative and distributive ideas identified in the workshop.
- Make service accessible to deaf people.
- Sell customized products
- Diversify our offering to avoid dependence on a degenerative sector
- Relocate production to France
- Reuse materials from end-of-life products recovered from our customers (creating a circular economy loop)
- Local sourcing
- Participative governance with employees
- Create a national network of partners to act locally and reduce travels
- Create an open-source platform
Examples of the current design of the businesses that block and enable such ideas.
- Profit-driven Board of Directors
- Top-down governance
- The mentalities and worldview of the management team challenging to change
- Performance indicators that focus solely on profit maximization and the financial dimension.
Examples of ideas for business redesign and how these could enable transformative ideas.
- No margin for developing countries
- Define and adopt new indicators (social and environmental) to complement financial and market share indicators.
Challenges and insights that emerged in exploring transformative ideas and business redesign.
- Train employees on the Doughnut and organize in-house workshops
- Set up new indicators
- Raise awareness internally with Rapid Doughnut Mapping
Ways the tool can evolve to better support businesses on the business redesign journey.
- One-day in-company workshop
- More group reflections
- Include stakeholders
- Provide additional content on innovations about the five layers (examples and new models).
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Member
Asuncion Aguilar
Sophia Antipolis, France and Barcelona, Spain
After 20+ years in corporate strategy consulting and the tech business, I progressively switched my mindset and practices to supporting organizations in their transformational journey towards eco-social-compatible models. 🍩🌍 I am very inspired by the Doughnut Economics concepts and theory and as an action-oriented person pushing for transformative change, I enjoy guiding organizations through their journey to embrace regenerative and distributive dynamics, thanks to the powerful tools developed by the DEAL. I am an experienced facilitator and trainer of several Fresks (playful, collaborative, and creative workshops that raises awareness on several environmental and social issues) such as The Climate Fresk, The Planetary Boundaries Fresk, The Regenerative Economy Fresk, The Agri-Food Fresk, The Digital Fresk … I am engaged in several local initiatives around regenerative economy in my local area (French Riviera in South of France) to bring these concepts and theory into practice, via experimentation at community level. I am delighted to join this rich and inspiring community to engage in meaningful conversations, learn from you and share insights and practices.
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Member
Jean Girard-Arsenault
Cartagena, Bolívar, Colombia
I'm a singer, producer, and sustainable marketer from Canada and Colombia looking for optimal happiness and optimal ecological footprint for my family, the World, and me.