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Sectors, Let's Get Started
A guide for applying Doughnut Economics to transform sectors
Download Sectors, Let's Get Started at the bottom of this page.
About this guide
As the application of Doughnut Economics has gained momentum in cities, communities, and businesses, there is a growing interest in bringing this framework to various sectors. From health and tourism to the built environment, energy, waste, construction, fashion, and technology, numerous initiatives are emerging that seek to integrate the principles of Doughnut Economics into sector-specific practices.
Recognising this enthusiasm and the evolving nature of such initiatives, Doughnut Economics Action Lab (DEAL) is committed to learning from the field and responding to the needs of practitioners. The goal is to develop appropriate tools and guidelines that empower those engaged in transforming sectors. This guide represents an important first step in that journey. Designed to provide foundational insights, this initial version offers recommendations, while at the same time setting key boundaries to ensure the integrity of Doughnut Economics is maintained.
The guide was informed by a mapping exercise that we carried out in 2024, which revealed more than 40 sectoral initiatives worldwide that are currently using or considering using Doughnut Economics across various sectors. We conducted interviews with practitioners from 20 of these initiatives, which uncovered common patterns, challenges, and reasons that sectoral initiatives are using Doughnut Economics concepts and tools. By drawing inspiration from these early pioneers and showcasing practical examples, we aim to inspire and support others in implementing these principles within their sectors.
We acknowledge that this guide is a first step and that it will adapt and grow as the practice - and our understanding of it - matures. We welcome insights, experiences, and contributions from all sectoral practitioners to further enrich this dialogue.
Join us in sharing your lessons learned on DEAL’s Community Platform, as we collectively strive to turn the ideas of Doughnut Economics into action! If you are doing work within sectors and want to get in touch with the DEAL Team on this topic, contact us at sectors@doughnuteconomics.org.
And now, let’s get started!
Explore the Guide
On 21 May 2025, we held an online launch of the guide with sector experts from around the world. Watch below for an in-depth talk about our sectors work and the impact it has had.
Look Inside the Guide
Some of the slides you can expect in the guide:
Attachments
This tool is licensed under a Creative Commons BY SA 4.0 license. For full details visit our Licensing Rules. 
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Where Food Policy Meets the Doughnut
A workshop on applying Doughnut Economics to the food system | Rome, June 2026
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Transforming Highways with Doughnut Economics
What the Live Labs project taught us about applying Doughnut Economics to the highways sector in UK
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Co-creating a 'Food Doughnut'
DEAL works with a selected group of food experts, academics, and policymakers to apply DE to the food system
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Nanaimo Celebrates Its First Donut Days
Donut Days marked Nanaimo’s first community celebration of Doughnut Economics, redefining economic prosperity.
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Member
Anand Kulkarni
Mumbai, Maharashtra, India
Studying circular economies of education & research in India. Trying to build a small-med size business to increase adoption of open access & open educational resources. CTO of Youth Dreamers Foundation, an India-based non profit helping students with university scholarships. Semi-academically binging in no particular order: Michael Hudson, Mark Blyth, Marianna Mazzucato.
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Member
Jorge Garcia del Arco
As Co-founder at QUBIZ.team—a Certified B Corporation™ pioneering quantum sensing and metrology—I align cutting-edge deep tech with planetary boundaries and social foundation needs. With an Executive MBA (IE Business School) and 30 years bridging technological innovation and market execution, my focus shifted a decade ago from traditional corporate leadership in Telecommunications to purpose-driven, impact-led ventures. My journey is rooted in the belief that advanced science must serve systemic regeneration. At QUBIZ.team, we harness quantum metrology to tackle critical environmental tipping points. Our first breakthrough addresses chemical pollution by enabling real-time detection of PFAS ('forever chemicals') in water—protecting ecosystems and public health. My work in ecosystem building—as Founding Curator of the Global Shapers Bilbao Hub (WEF), former Board Member of the Spanish Water Technology R&D Network (PTEA), active member of the Quantum Sensing Expert Group at the European Quantum Industry Consortium (QuIC), and co-promoter of the Spanish Quantum Alliance (SQuA)—directly shapes our regenerative mission. Guided by Buckminster Fuller’s vision to "build a new model that makes the existing model obsolete," I am committed to advancing Deep Tech for Good where economic viability and planetary well-being are measured as a single metric.
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Member
Khairul Fahmi Bam
Singapore
Keen on adopting doughnut economics as part of an early advisory startup focusing on small to medium enterprises’ digitalization journeys. The coexistence of technology and sustainability should not be determined by previous economic models of growth and compliance. And it seems that this confluence warrants a new way of thinking about sustainable digitalization journeys.
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Member
Garance Breuil
Rotterdam, South Holland, Netherlands
Garance is a regenerative economy consultant, working with Doughnut Economics and circular economy. After graduating from the Urban School of Sciences Po Paris, she has been working for the European Commission on the Green Deal and now focuses on urban sustainability at REGENALYZE.
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Member
Marte Grevsgard
Oslo, Norway
I’m an independent fasilitator and process leader within Designdriven Innovation. I’m a trained service designer and leader and for the last 12 years I have been a part of building the design- and innovation agency, EGGS Design. I’m passionate about inner and outer sustainability and to be a part of a movement to make a positive change.
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Member
Sue Chong
London I Singapore
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Member
EDUARDO MALAGÓN
San Sebastián, Euskadi, España
Economist, PhD in Development Studies. Associate Professor (University of the Basque Country). Researcher and public policy evaluator, focused in rural development and alternative food systems. Urban (and road) cyclist .
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Member
Tina Draper
Amsterdam, North Holland, Netherlands
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