 
          When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?
 
          Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
Tags
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  Story  Launch of the West Cork Doughnut Economy Network Recording of the launch of an Irish DE network, incl. presentation by Rob Shorter (DEAL) 
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  Story  Repair poster The repair business is an essential part of Doughnut Economics. A repair poster helps people find them. 
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  Story  London Doughnut Economy Coalition - Meeting Three A summary of the third meeting of the London Doughnut Economy Coalition - Exploring London’s indicators and partners. 
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  Story.jpg)  London Doughnut Economy Coalition - Meeting Two A report back on the second meeting of the London Doughnut Economy Coalition - Developing Visions and Organising 
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  Story  Donut Desire What is the roadmap to a Doughnut Economy? 5 tips! 
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  Member    Griet Verbeeck Holsbeek, Vlaanderen, Belgium I have a MSc and PhD in Architectural Engineering. After graduation, I worked for almost 16 years at a research group in building physics, with a short stay inbetween at the energy administration of Brussels. Since 2007 I have my own Sustainability Research and Education Team at the Faculty of Architecture & art, Hasselt University, Belgium. I'm strongly interested in guiding people, students and professionals in the building sector towards more sustainable choices, especially with regard to the use of natural resources, but with attention to social justice. I'm highly inspired by the principles of doughnut economics and sufficiency and try to introduce them both in my professional and personal life. You can find one of my lectures on doughnut economics for university students (in Dutch) through the Facebook link. 
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  Member    Hedda Roberts Lund, Skåne län, Sweden Master's student in Environmental Management and Policy 
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  Member  Grant Walker Switzerland 
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  Member    Rob Harrison-Plastow St Agnes, England, United Kingdom Founder of The Doughnut Agency - digital marketing and strategic support for impact start-ups, investors and green businesses. Doughnut Economy entrepreneur, digital marketer and climate activist. Host of The Doughnut Economics Club on Clubhouse. Host of The Doughnut podcast and newsletter. Spent 10 years at the University of Exeter focusing on Education for Sustainable Development, engineering and entrepreneurship, now working to realise a Doughnut Economy one business at a time. 
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  Member    Iain Lowe Northampton, England, United Kingdom Howdy! My name is Iain (Chris) Lowe and i'm a creative who works in Photography, Graphic Design, Motion Graphics and Video Production (i'm a bit of an all rounder) I'm also Head of creative for a Content Marketing Agency called Amplitude Media based in Northampton and I teach part time at Northampton University On the BA Photography course. I'm interested in cooperatives and shared ownership of creative assets. When i'm not working I like to play guitar, write story's, paint (poorly) and play computer games. 
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  Member    Ciara Egan Abbeyleix, Leinster, Ireland 
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  Member    Tove Margrethe Dyblie Holmestrand, Vestfold, Norway I am a passionate Sustainability professional and a part time regenerative farmer with a MBA in global eManagement, and a MSc in Sustainable Development.. More to come ..... 😊 
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  Member  .jpg)  Kate Kakoschke Sydney, New South Wales, Australia Chair of Equal at Uber, Uber's Employee Resource Group (ERG) for socioeconomic diversity. I'm a creative problem solver with a bias for action. Passionate about socioeconomic equality, social business, innovation & the environment. 
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