What next for the Doughnut and business?

If business is to help bring humanity into the Doughnut then it’s clear that business operations and their impacts will need to become regenerative and distributive by design. At DEAL we believe that the full potential to achieve this transformation will only be unlocked by addressing the deep design of business itself - its Purpose, Networks, Governance, Ownership and Finance (currently summarised in DEAL’s tool ‘When business meets the Doughnut’)

Through focusing on these five traits of enterprise design - the DNA of business - we will be exploring the many possible ways to enable and lock-in a lasting commitment to the business practices and investments that can create regenerative and distributive outcomes, and so help meet the needs of all people within the means of the living planet. It is a markedly different focus to the many valuable sustainability and reporting initiatives that already exist around the world, and we believe it will be an important complement to that ongoing work.

We will be working closely with businesses and enterprises and many members of the DEAL community in the process. As we evolve DEAL's business policy framework, we will continually be seeking to balance our commitment to openness in sharing and adapting the tools we create with our commitment to the integrity of the core concepts and principles at the heart of our work. We look forward to working and learning with you along the way.