Carra Santos

I'm an established and creative sustainability professional, equipping visionary leaders, educators and advisors with knowledge and navigation tools to step into their sustainable futures roles, through education, strategy and communication.

Over 20+ years, my career in creativity, design and communication has evolved from internationally-acclaimed product innovation and future concepts for world-class events, to creative thinking skills for visionary leadership.

My approach is influenced by my career origins in multidisciplinary concept generation and development - tapping into food, fashion, interiors, furniture, exhibition, spatial and urban design - and my personal passion, which is exploring how transformative habits, attitudes, practices, behaviours and relationships can be facilitated by forward-thinking design and communication.

I began exploring Doughnut Economics around 2017, attending events from 2019, and becoming a DEAL community member on its launch in 2020.  My interest in economics increased during my 2021 'Sustainable Development in Practice' Masters dissertation on narrative framing and communication of sustainability practices to UK business leaders, which touched on the difference between degrowth, growth-agnostic and growth-led perspectives.

I started the Doughnut Economics group in Bath, UK in 2022, and and continue to support it and a number of councils, universities and enterprises with local outreach and engagement.

Email me or join me on LinkedIn.