My professional background is digital marketing strategy, CRM, and data. I've worked across many industries & countries and I cannot morally 'sell more products", "grow market share", or talk about how to influence consumers to use their "disposable income" to purchase more disposable things. These things that end up in the landfills and during production contribute to pollution and social injustice. However, in our digital world, I feel that I have a part to play in the role of social change by helping elevate awareness, inspire action, and contribute to a positive impact. I want to help empower sustainable consumers to buy from sustainable and eco-conscious companies.
I am a sponge and learning more & more about sustainability each day through books, articles, documentaries, online courses, and certification programs related to green building, food systems/ agriculture, and natural systems.