Donut Wien
The goal of Donut Wien (Doughnut Vienna) is to create a city that is able to meet the needs of its citizens within planetary boundaries, in a way that also supports the global shift to a socially just and regenerative economic system. In 2025 we officially formed a not-for-profit association (“Gemeinütziger Verein”) and in 2026 began working on a project to create a Doughnut Compass for the city, to accelerate policies and structures that can help more citizens, organisations and businesses take part in the transformation. We work in German and English and are open to welcoming new members and collaborations.
- Education and engagement on the concepts of Doughnut Economics
- Bringing the network together: we host quarterly Donut Circle meetings which are open to all interested people
- Strategic consultancy for the City of Vienna
- Participation in academic or city-led workshops as a civil society stakeholder
- Doughnut Design for Business workshops and panel discussions
Activities & Services
Public Declaration
We affirm that that our vision, values, and ways of working are aligned with those of Doughnut Economics.
View our public declarationJoin us!
Anyone with a meaningful connection to our purpose is very welcome to join us - we’d love to hear from you!
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Member
Marina Haydn
Vienna, Austria
I’m one of the three co-founders of Donut Wien, actively working to bring systemic sustainability transformation to the City of Vienna by applying the principles of Doughnut Economics and strengthening the community of change makers here. In my daily work, I’m an impact and sustainability advisor working with impact investors, companies and individuals on charting paths from intention to impact, focusing on business model transformation reflecting planetary boundaries and social equity. Before, I worked with The Economist Group for over two decades, where I initiated and implemented the company’s first sustainability strategy while leading the global readership business. After that, I was a strategist with Quantis, a Boston Consulting Group specialist sustainability consultancy for three years working with global F&B players on climate strategies, climate and nature risk projects. I have a master’s in communications from the University of Vienna and did my sustainability education with the Sustainability Management School Switzerland (SUMAS) and Terra.do.
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Member
Hallina Popko
