Doughnut economics is starting to be well known in France, but not its application for businesses. I organised a webinar on April 6th to explore the Doughnut Design for Business tool. With just one post on Linkedin, 37 people registered, and 18 joined the call.
There were a business school professor, consultants, business employees, members of an impact business network, and a civil servant from the French institution for the ecological transition.
Most of them were eager to experiment with the workshop. Meanwhile, interesting questions and comments arose:
- in-built obsolescence is forbidden in France, and psychological obsolescence is far more degenerative. How is it taken into account?
- can this tool be used to raise awareness on the un-sustainability of a business model?
- where are biomimicry, symbiotic economy (author Isabelle Delannoy), and functionality economy in the process?
- how are non-humans and non-users' voices included in the process?
- how can we ensure decisions are truly regenerative?
- how do we use the tool for businesses with only services?
- how do we include the territory on which the business is located?
I addressed most questions through my understanding of the doughnut, but for sure, there are different ways to reply.
The webinar's conclusion was to experiment further by organising a workshop using the miro templates.
To be continued!
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