Posters introductorios / Introductory posters
These posters aim at transmiting key ideas of Doughnut Economics and can be used to trigger conversations.
Realizamos estos pósters en el marco de una intervención en la Facultad de Ciencias Económicas de la Universidad Nacional de Córdoba (Argentina). El objetivo era crear soportes visuales que sirvieran para transmitir ideas clave de la Economía Rosquilla a estudiantes y docentes que no se encuentran familiarizad@s con la perspectiva, usándolos como excusa para entablar conversaciones al respecto.
Compartimos 4 posters, cada uno presenta la introducción y los primeros tres capítulos del libro.
We created these posters for an intervention at the School of Economics of the National University of Córdoba (Argentina). The goal was to produce visual supports that would provide key insights into Doughnut Economics to students and professors who are new to the approach and use them as excuses to trigger conversations.
We have uploaded 4 posters, each one tries to summarize the introduction and the first three chapters of the book.
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Alfonso Rivera
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Rodrigo Pontón
Mexico City
From consumerism mercenary to change catalyst. After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system. My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions. Why this transition mattersMillions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter. My north star: That my work generates community autonomy, not product dependency. What I bring to the social innovation ecosystem• Applied systems thinking: Translating complex ideas into narratives that mobilize communities • Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose • Collaborative leadership: Developing team autonomy, not hierarchical dependency • Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps. Does this transition resonate with you? Would you lead social innovation projects together? 📧 Let's connect: t.link/rodrigoponton [Communication + Strategy + Systems thinking]
