What Doughnut Economics means for businesses

Beijing, China

Interdisciplinary explorer, merging sustainable investing philosophies with new economy ideas, aiming to build connections between the East and the West and sustainable development

As Co-founder at QUBIZ.team—a Certified B Corporation™ pioneering quantum sensing and metrology—I align cutting-edge deep tech with planetary boundaries and social foundation needs. With an Executive MBA (IE Business School) and 30 years bridging technological innovation and market execution, my focus shifted a decade ago from traditional corporate leadership in Telecommunications to purpose-driven, impact-led ventures. My journey is rooted in the belief that advanced science must serve systemic regeneration. At QUBIZ.team, we harness quantum metrology to tackle critical environmental tipping points. Our first breakthrough addresses chemical pollution by enabling real-time detection of PFAS ('forever chemicals') in water—protecting ecosystems and public health. My work in ecosystem building—as Founding Curator of the Global Shapers Bilbao Hub (WEF), former Board Member of the Spanish Water Technology R&D Network (PTEA), active member of the Quantum Sensing Expert Group at the European Quantum Industry Consortium (QuIC), and co-promoter of the Spanish Quantum Alliance (SQuA)—directly shapes our regenerative mission. Guided by Buckminster Fuller’s vision to "build a new model that makes the existing model obsolete," I am committed to advancing Deep Tech for Good where economic viability and planetary well-being are measured as a single metric.

Oslo, Norway

I’m an independent fasilitator and process leader within Designdriven Innovation.   I’m a trained service designer and leader and for the last 12 years I have been a part of building the design- and innovation agency, EGGS Design.  I’m passionate about inner and outer sustainability and to be a part of a movement to make a positive change.        

Mexico City, Mexico

| Sustainability Transitions Specialist |  Co-Founder of Mexico City's Doughnut Economic Coalition + Scaling Coordinator in CIMMYT-CGIAR After finishing my MSc in Environmental Sciences, Policy and Management in Lund University with a thesis to downscale the doughnut for Mexico City's water policies, I learned research was not enough to make a change. For this reason, I have co-founded the Tricolor Coalition (Mexico City's Doughnut Economic Coalition) to collaborate with other agents of change to promote sustainability transitions in Mexico City. We are now developing community, informative, and capacity building activities to support Mexico City's agents of change interested in promoting this transition. I am currently also working as a Scaling Coordinator in the International Maize and Wheat Improvement Center. In my job, I continue to learn about systems thinking approaches, and about what types of food innovations could be scaled (why? and where?) to create more impact.  Moreover, I also have experience in international and national public administrations, and I have specialized in the water-food-energy sectors and climate change challenges.